All About Japan

2019 Tokyo Sakura Season Officially Begins!

As of Thursday, March 21, the flower frenzy that sweeps the nation has officially begun in Tokyo!

New Japan-Only KitKats Combine Berries & Nuts

These two new spring flavors utilize Nestlé Japan's new ruby chocolate, as well as simple everyday snacks that are sure to please.

Men Bare Souls (& Bodies) for Good Fortune

This winter festival in Aomori sees a few dozen men strip down to pray for good health and a good harvest!

Enjoy Flower Fun at the Tanto Tulip Festival

Every April the countryside town of Tanto in Hyogo Prefecture holds the Tanto Tulip Festival, which displays over one MILLION tulips of some 300 varieties.

Updated 2019 Cherry Blossom Forecast!

According to the latest forecast by the JMC, the first blooms are only a little over one month away!

Experience the Dance of the Golden Dragon

Twice a year in Asakusa, a golden dragon appears at Sensoji Temple...

Seasonal Fire Festival Drives Demons Away

300 people gather in Fukuoka to take part in the 1,000-year-old Onisube ritual to ward away demons like illness and disaster.

Johnnie Walker Gets a Japan-Only Makeover

Johnnie Walker's premium Blue Label Scotch whisky is getting a Japan-only limited edition, with bottles so beautiful you might not want to open them.

The Akiyoshidai Fire Festival

People come to the Akiyoshi Plateau in Yamaguchi Prefecture to watch rolling grasslands burn with strips of open flame, and to explore the famous giant cave and fascinating geology of the Quasi-National Park.

Aomori's Stunning Winter "Cherry Blossoms"

These "cherry blossoms" at Hirosaki Castle in Aomori Prefecture are bringing some much needed warmth to Japan's wintery north.

Capturing the Perfect Pink of Sakura

The pastel pink of Japan's cherry blossoms paints the country for nearly a month in spring. One artisan has spent years trying to capture this color from nature and use it to dye fabrics.

Experience a New Hanami in Awesome Sakura Pool

This cool sakura-themed bar is set to open on March 22, 2019, which coincides with the predicted bloom date for cherry blossoms in Tokyo!

Photographs of Snow Covered Tokyo

Japanese photographer Yusuke Komatsu's "Snow in Tokyo" series shows the beauty of Japan's huge metropolis on the rare occasions it receives snowfall.

Perfectly Pink Sakura-Flavored Baum Cake

The German treat is a Japanese favorite, and popular purveyor Nerinya gives it the spring sakura treatment!

Lantern Festival Transforms Japanese City

The Nagasaki Lantern Festival gives the city an amazing ethereal atmosphere akin to Studio Ghibli's film "Spirited Away" for just a few nights every February.

The 70th Sapporo Snow Festival Kicks Off

The Sapporo Snow Festival is underway in Hokkaido, with more than 190 snow and ice sculptures on display around the city between February 4 to February 11.

A Crash Course on Tokyo's Plum Blossoms

Spring is one of Japan's most anticipated times of year, with good reason! Plum blossoms pop up in late February, and are the herald of the changing season. Find out what they are, how they're different and where you can see them in Tokyo!

Connecting the City with Nature in Aizu

The Aizu Railway in Fukushima Prefecture is a vital means of transportation for residents, but it offers so much more than just a way to get around.

Starbucks Japan's First Sakura Drink of 2019

Starbucks Japan is always looking for ways to help people drink in the sakura during hanami season—literally! Here's the first sakura-themed drink of 2019!

Surreal Combo of Sakura & Jellyfish at Skytree

The surreal and beautiful combination of cherry blossoms and jellyfish is part of a seasonal event at the Sumida Aquarium.

know-before-you-go