All About Japan

10 Things to Do in Gunma in Winter

In addition to being one of Japan's major ski and snowboard centers, Gunma offers hot springs, winter illumination and cultural activities to warm up the colder months.

9 Things to Do in Tochigi in Winter

Don't let the snow keep you indoors! There's so much to do Tochigi in the wintertime.

See, Smell & Even Eat Wisteria

If you couldn't make it in time for the sakura cherry blossoms, the Wisteria Festival in Tochigi is just as magical.

The Best 'Hanami' Spots in Each Prefecture

Enjoy the best of the cherry blossom viewing season with this list of the top spots to see sakura around the country.

11 Things to Do in Gunma in Summer

Blessed with numerous mountains, lakes and rivers, Gunma offers a wealth of outdoors activities in the summertime. Try mountain climbing, rafting, canyoning, canoeing and more—then rest your weary bones in one of the region's celebrated hot springs.

11 Things to Do in Gunma in Autumn

Gunma is a hiker's paradise, and autumn is the ideal time to visit. As the leaves change color, discover one of the Three Great Scenic Wonders of Japan, beautiful marshes, waterfalls, hot springs and more!

4.5 Million Flowers Keep This Park Blue

Even if you missed the cherry blossoms, you can still catch the powdered blue fields of Hitachi Seaside in Ibaraki.

Harima Zaka: Tokyo Sakura without the Crowds!

While there are plenty of spots to see cherry blossoms in Tokyo, they tend to get crowded, making finding those hidden gems a key springtime objective. Intrepid 'hanami' hunters should head east of Myogadani Station on the Marunouchi line for Harima Zaka!

Tohoku's Late-Blooming Sakura Wonderland

Join our writer Nick as he travels with the JNTO to capture a glimpse of some of northern Japan's beautiful cherry blossom scenery.

12 Things to Do in Ibaraki in Winter

Warm your heart this winter with these exciting activities in Ibaraki.

Sumida: Where Japan’s Past & Future Collide

As cherry blossom season shifts into high gear around the country, join our writer Nick as he spends time in Tokyo’s historic Sumida Ward, enjoying the surrounding beauty and a variety of immersive cultural experiences!

10 Things to Do in Hokkaido After Yuki Matsuri

Each February, Sapporo's Snow Festival is a favorite among snow-loving tourists. But while enjoying the snow sculptures is a must, there are many things to do that you shouldn't miss while in Sapporo.

9 Things to Do in Tochigi in Summer

Nature and history are among the many wonderful things you can enjoy during a Tochigi summer.

Embracing the Warmth of Tohoku in Hachinohe

My journey to northern Japan led to an immersion in the rich culture and hospitality of the residents and regions of Hachinohe, Aomori.

Enjoy Nighttime Sakura Petals in an Onsen

Dip your feet into these baths as cherry blossom petals tickle your toes.

5 Must-See Cherry Blossom Sites in Hokuriku

Hokuriku has many quaint and historical places, including eye-filling viewing spots of cherry blossoms that have attracted a large number of international visitors. We're going to show you five of the top spots the region has to offer!

New 4K Video Showcases the Beauty of San'in

Ditch Tokyo and Kyoto to explore the region that combines Tottori and Shimane Prefectures: San'in.

12 Things to Do in Ibaraki in Autumn

Incredible flowers bloom in Ibaraki even as the leaves on the trees begin to turn yellow, orange and red.

10 Things to Do in Tochigi in Autumn

Autumn in Japan is a magical, colorful time, and Tochigi is no exception with its beautiful leaves and myriad of fun activities to do in the cool weather.

The 14 Hottest Hokkaido Ski Spots

Hokkaido offers good snow, great resorts, and fantastic scenery—not to mention superb après-ski, with hot springs and local delicacies to enjoy. Here's our run-down of 14 hot spots to hit on Japan's northern island!

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