Tohoku: Japan's Treasureland
While Japan's northern Tohoku region may be best known for its incredible winter landscapes, the JNTO and All About Japan headed north in spring to prove there are plenty of reasons to visit the region year-round!
All About Mount Fuji: A Comprehensive Guide
From viewing the mighty mountain in traditional artwork to witnessing an incredible sunset at the mountaintop, there's so much to love about Mount Fuji!
3 Hot Tokyo Fireworks Festivals
Summer is always an eventful time in Tokyo. During July and August, there are countless summer firework festivals to see!
Visit Beautiful 'Hawaii in Hokuriku'
Think Okinawa is the only place in Japan with beautiful beaches? Head out to the uninhabited island of Mizushima to discover the 'Hawaii of Hokuriku!'
Have Girls' Night at This Hotel & Get a Kimono
Tokyo hotel offers a cool summer deal for the ladies, including a summer kimono that’s yours to keep.
Saiki Spring Festival Lights up the Night
20,000 bamboo lanterns brighten the night in this sleepy seaside town.
Top 30 Spots Across Japan Ranked by Tourists
Travel website TripAdvisor has just listed this year's hot spots in Japan as selected by overseas visitors and we can't wait to see what's at number one!
Top Ranked Fruits in Japan for Each Season
Japan is a country with clearly defined seasons, which allows Japanese farmers to grow specific fruits that are seasonally popular. We'll teach you the two top fruits from each season to be on the lookout for no matter when you visit Japan.
10 Exotic Fruits You Can Find Cheaply in Japan
Craving the tropical fruits that Hawaii, Okinawa or other tropical areas offer? If you think tropical fruits aren't available in Tokyo, or that they'll cost you a fortune, we've got some good news for you!
How to Travel to Mount Fuji from Kansai
We'll help you find your way to Mount Fuji this hiking season, even if you coming all the way from the Kansai region.
21 Top Spots Outside Japan's 'Golden Route'
Many tourists concentrate on the so-called 'Golden Route' connecting Tokyo to Kyoto and Osaka. But what do you do if you want to get off the principal tourist highway and see the best of the rest? Here are Japan's 21 best off-the-Golden-Route spots!
Discover Fresh Greenery in the North of Japan
Snow still stands majestically on the mountains of northern Japan even as new leaves bud on the trees in the valleys. If you want to truly feel spring as it comes to Japan, you want to visit Tohoku.
5 Fun & Fruity Activities to Do Around Tokyo
There's more to Kanto than trains, amusement, food, shopping and temples. There are several 'juicy' fruit-related activities to do when in Tokyo or nearby towns, such as fruit picking, fruit carving, jam making and more. Why not enjoy them when in Japan?
4 Fantastic Tokyo Summer Festivals
As much as you might see about summer fireworks, there are also a number of other fantastic festivals happening in different corners of Tokyo that are very much worth heading out for!
Best Seasonal 'Wagashi' Throughout the Year
Seasonality is a key to Japanese culture. Each season brings exciting and different things to do, see and, of course, eat! Here are our favorite traditional Japanese sweets, or 'wagashi,' for each each season.
Top 5 Don'ts for Hiking Mount Fuji
Sure you can find a list of to-dos before hiking your way to the top of Mount Fuji, but here's our list of five don'ts to ensure you have the best and safest hike on the tallest mountain in Japan.
Top 5 Secret Beaches of Kansai
Find some of the best hidden beaches in the Kansai region with this guide.
Dance in the Center of Shibuya
The first-ever Bon Odori dance festival is coming to Shibuya Crossing! The famous intersection will be closed to traffic to allow everyone to participate in this traditional summer dance festival on August 5.
Where to Get Cheap Beach Gear in Japan!
Has planning your first trip to the beach left your pockets empty, yet you still need to buy... everything? AAJ to the rescue!
Kyoto Temple Offers Rare Autumn Illumination
Mark your calendar, because this year the stunning Rurikoin will be open for public viewing only from Sunday, November 1 through Monday, November 30.