Experience the Dance of the Golden Dragon
Twice a year in Asakusa, a golden dragon appears at Sensoji Temple...
New Japan-Only KitKats Combine Berries & Nuts
These two new spring flavors utilize Nestlé Japan's new ruby chocolate, as well as simple everyday snacks that are sure to please.
Lantern Festival Transforms Japanese City
The Nagasaki Lantern Festival gives the city an amazing ethereal atmosphere akin to Studio Ghibli's film "Spirited Away" for just a few nights every February.
2019 Tokyo Sakura Season Officially Begins!
As of Thursday, March 21, the flower frenzy that sweeps the nation has officially begun in Tokyo!
Tokyo Hanami Hot Spot: Inokashira Park
Inokashira Park is a beloved spot in Tokyo for cherry blossom viewing. With some 200 cherry blossom trees, it's easy to see why!
Experience a New Hanami in Awesome Sakura Pool
This cool sakura-themed bar is set to open on March 22, 2019, which coincides with the predicted bloom date for cherry blossoms in Tokyo!
Sakura-Inspired Torch for the 2020 Olympics
The design for the torch, which will kick off the 2020 Olympic & Paralympic Games in Tokyo, has been revealed. Unsurprisingly, it takes inspiration from Japan's favorite flower!
The 70th Sapporo Snow Festival Kicks Off
The Sapporo Snow Festival is underway in Hokkaido, with more than 190 snow and ice sculptures on display around the city between February 4 to February 11.
Surreal Combo of Sakura & Jellyfish at Skytree
The surreal and beautiful combination of cherry blossoms and jellyfish is part of a seasonal event at the Sumida Aquarium.
Updated 2019 Cherry Blossom Forecast!
According to the latest forecast by the JMC, the first blooms are only a little over one month away!
Perfectly Pink Sakura-Flavored Baum Cake
The German treat is a Japanese favorite, and popular purveyor Nerinya gives it the spring sakura treatment!
Aomori's Stunning Winter "Cherry Blossoms"
These "cherry blossoms" at Hirosaki Castle in Aomori Prefecture are bringing some much needed warmth to Japan's wintery north.
Rep Your Ryukyu Pride with Okinawa Coca-Cola
The latest addition to Coca-Cola's regional, limited-edition bottles is Okinawa! Quench your thirst and show your pride with this beautiful bottle.
Connecting the City with Nature in Aizu
The Aizu Railway in Fukushima Prefecture is a vital means of transportation for residents, but it offers so much more than just a way to get around.
Capturing the Perfect Pink of Sakura
The pastel pink of Japan's cherry blossoms paints the country for nearly a month in spring. One artisan has spent years trying to capture this color from nature and use it to dye fabrics.
The Akiyoshidai Fire Festival
People come to the Akiyoshi Plateau in Yamaguchi Prefecture to watch rolling grasslands burn with strips of open flame, and to explore the famous giant cave and fascinating geology of the Quasi-National Park.
Men Bare Souls (& Bodies) for Good Fortune
This winter festival in Aomori sees a few dozen men strip down to pray for good health and a good harvest!
Photographs of Snow Covered Tokyo
Japanese photographer Yusuke Komatsu's "Snow in Tokyo" series shows the beauty of Japan's huge metropolis on the rare occasions it receives snowfall.
A Crash Course on Tokyo's Plum Blossoms
Spring is one of Japan's most anticipated times of year, with good reason! Plum blossoms pop up in late February, and are the herald of the changing season. Find out what they are, how they're different and where you can see them in Tokyo!
Johnnie Walker Gets a Japan-Only Makeover
Johnnie Walker's premium Blue Label Scotch whisky is getting a Japan-only limited edition, with bottles so beautiful you might not want to open them.