Baird Beer: A Microbrew Wonder
Taking advantage of its small business scale, Baird Brewery is elaborately and passionately creating a new kind of beer, while also showing great respect for tradition.
7 Exquisite Bowls from Different Materials
From wood and lacquerware to porcelain and glass, Japanese artisans have used a number of innovative materials to produce some of the most wonderful creations.
Take the Path of Faith to Discover Nature
Temples & Shrines The Wonder 500
Rediscover yourself in mystical places deep in the mountains.
3 Top-Notch Plum Wines
For those with more of a sweet tooth when it comes to alcohol, plum wine is the liquor that can't be beat!
What is The Wonder 500™?
The Wonder 500 Undiscovered Japan
The Wonder 500™ aims to discover unique Japanese local products that are unfamiliar outside of Japan, and introduce them—and the values they represent—to the rest of the world.
How to Shop The Wonder 500™
You don't necessarily need to come to Japan for traditional local products—get your hands on The Wonder 500™ by shopping online!
Top 5 Accessory Designs from The Wonder 500™
These unique accessories add the perfect details to any ensemble!
Suvé Body Brush
The brush tips create a foamy, rich lather and gently cleanse the skin, leaving a feathery, light feeling. Gentle enough for sensitive skin, it can be used comfortably by children.
3 of Japan's Finest Kitchen Knives
It was of course the Japanese samurai and their infamous swords that set the stage for Japan's global blade fame!
Wonders of Japan: Hospitality
Experience the welcoming culture of hospitality that is the pride of Japan.
Wonders of Japan: Industrial Heritage
Historical Site World Heritage
Get to know modern community development while viewing heritage sites from Japan's industrial revolution.
Beautiful Japanese Pottery
The seven most beautiful pottery cups from The Wonder 500™.
8 Beautiful Bags from Around Japan
Here you'll find an environmental friendly corrugated cardboard bag, as well as the so-called "Bank Robber" bag, which would definitely work well in a big-budget Hollywood heist movie!
Bathroom Beauty: Soaps & Towels
For that moment you want to feel refreshed with elegance.
4 Cool Wooden Toys from The Wonder 500™
Utilizing one of Japan's most common resources—trees—these toys may well keep your children excited until they turn old and gray!
A Great Selection of Sake from Across Japan
Here's a fantastic selection of sake of varying tastes, from special brews to top-class "daiginjo"! What more could you ask for?
6 Beautiful Japanese Glasses
Often utilizing vivid colors, these blown glass glasses are wonderful examples of a traditional Japanese technique.
5 Brilliant Japanese Necklace Designs
These storied, unique and beautiful pieces can be used for any occasion.
4 Incredible Kettles
Whether you're brewing up some powdered matcha green tea or a cup of Earl Grey, boiling water in these kettles will give your tea an extra kick!
5 Cool Products Merging Tech & Tradition
Possibly the best image of Japan is as a place where ultra-modern, high technology meets traditional principles and design.