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Rivers & Shaved Ice in Nagatoro, Saitama

Nagatoro in Saitama Prefecture is a lovely place surrounded by the nature of the Chichibuchi region. The natural scenery of mountains and rivers is beautiful, and the somehow wistful site of the mountain villages is relaxing.

Where to Get Cheap Beach Gear in Japan!

Has planning your first trip to the beach left your pockets empty, yet you still need to buy... everything? AAJ to the rescue!

Top 6 Beaches in Japan

Summer is here, which means it's time to hit the beach! These six beaches will make you wish the season never ends!

4 Fantastic Tokyo Summer Festivals

As much as you might see about summer fireworks, there are also a number of other fantastic festivals happening in different corners of Tokyo that are very much worth heading out for!

15 Ways to Beat the Summer Heat & Humidity

Can't take the heat? Here are 15 ways to change your situation!

Tohoku's 3 Great Summer Festivals

Head to northern Japan this summer for huge glowing floats, giant poles covered in lanterns and streets festooned with positive wishes for the future.

Japan's 11 Coolest Festivals

Check out our definitive list of awesome festivals around Japan throughout the year!

How to Get the Most Out of Fireworks in Japan

One of the centerpieces of the Japanese summer is the fireworks festivals that run through July and August. Find out how to get the most out of the experience!

5 Best Frozen Summer Treats to Try in Okinawa

Okinawa is an ultimate tropical paradise not only for its pristine beaches but also for year-round summer fare. There's no better way to enjoy a hot summer vacation there than by basking by the sea and enjoying delicious frozen treats on the island.

20 Free Things to Do in Japan This Summer

Japan has a host of things to do for budget tourists, and we've compiled our list of the best free things to do. Enjoy!

Leave Naha for These 4 Hidden Okinawa Islands

Okinawa Prefecture is full of smaller islands with stunning nature and beaches. Why not take a quick trip away from the busy capital of Naha and find a secluded beach all to yourself?

Hokkaido's Gorgeous Summer Flower Fields

One of Japan's most popular summer destinations, head to Hokkaido to escape the summer heat and see the sprawling flower fields that brighten the landscape every year.

Beating the Heat at Summer Comiket

With temperatures skyrocketing, cosplayers have tapped into their creativity to create a splash of cool.

Top 10 Ice Cream & Popsicle Brands in Japan

Consider this your treasure map to the wonders hiding in Japanese convenience stores’ cooler cases.

Top 10 Tastiest Japanese Festival Snacks

Some might come to summer festivals to immerse themselves in tradition and culture, but a large part of that is the tasty, tasty food you can find during festival season!

11 Things to Do in Gunma in Summer

Blessed with numerous mountains, lakes and rivers, Gunma offers a wealth of outdoors activities in the summertime. Try mountain climbing, rafting, canyoning, canoeing and more—then rest your weary bones in one of the region's celebrated hot springs.

Beat the Heat With Some Cool 'Yukata'

Look cool and stay cool during the hot Japanese summers with lightweight 'yukata' that feature the Loch Ness Monster and Edo Period assassination tools.

Yukata 101

What's a 'yukata'? And more importantly, how do you put one on? Better find out before summer festival season arrives!

Tohoku in Summer

When the snow melts and the summer sun rises in Tohoku, you have to travel north!

4 Incredible Summer Fire Festivals

These incredible events are sure to get you fired up about summertime in Japan!

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