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11 Things to Do in Gunma in Summer

Blessed with numerous mountains, lakes and rivers, Gunma offers a wealth of outdoors activities in the summertime. Try mountain climbing, rafting, canyoning, canoeing and more—then rest your weary bones in one of the region's celebrated hot springs.

Where to Get Cheap Beach Gear in Japan!

Has planning your first trip to the beach left your pockets empty, yet you still need to buy... everything? AAJ to the rescue!

5 Best Frozen Summer Treats to Try in Okinawa

Okinawa is an ultimate tropical paradise not only for its pristine beaches but also for year-round summer fare. There's no better way to enjoy a hot summer vacation there than by basking by the sea and enjoying delicious frozen treats on the island.

Japan's Most Amazing Summer Fireworks Festival

Fireworks festivals are a staple in Japanese summer. We'll take you to the biggest firework festival in Japan, Omagari Firework Festival, where you can bear witness to 20,000 fireworks by masters from all over Japan shot over the course of an evening.

Beat the Heat With Some Cool 'Yukata'

Look cool and stay cool during the hot Japanese summers with lightweight 'yukata' that feature the Loch Ness Monster and Edo Period assassination tools.

15 Ways to Beat the Summer Heat & Humidity

Can't take the heat? Here are 15 ways to change your situation!

20 Free Things to Do in Japan This Summer

Japan has a host of things to do for budget tourists, and we've compiled our list of the best free things to do. Enjoy!

Top 6 Beaches in Japan

Summer is here, which means it's time to hit the beach! These six beaches will make you wish the season never ends!

How to Get the Most Out of Fireworks in Japan

One of the centerpieces of the Japanese summer is the fireworks festivals that run through July and August. Find out how to get the most out of the experience!

5 Things to Do for the First Timer in Okinawa

If you think that Japan is only the 'Land of the Rising Sun,' you may think twice once you get to see the glorious sunsets of Okinawa. Beyond sunrises, there's more to enjoy in this subtropical paradise only a short plane ride from Tokyo.

Tohoku's 3 Great Summer Festivals

Head to northern Japan this summer for huge glowing floats, giant poles covered in lanterns and streets festooned with positive wishes for the future.

Top 10 Tastiest Japanese Festival Snacks

Some might come to summer festivals to immerse themselves in tradition and culture, but a large part of that is the tasty, tasty food you can find during festival season!

Beating the Heat at Summer Comiket

With temperatures skyrocketing, cosplayers have tapped into their creativity to create a splash of cool.

Leave Naha for These 4 Hidden Okinawa Islands

Okinawa Prefecture is full of smaller islands with stunning nature and beaches. Why not take a quick trip away from the busy capital of Naha and find a secluded beach all to yourself?

Hokkaido's Gorgeous Summer Flower Fields

One of Japan's most popular summer destinations, head to Hokkaido to escape the summer heat and see the sprawling flower fields that brighten the landscape every year.

Top 10 Ice Cream & Popsicle Brands in Japan

Consider this your treasure map to the wonders hiding in Japanese convenience stores’ cooler cases.

4 Incredible Summer Fire Festivals

These incredible events are sure to get you fired up about summertime in Japan!

4 Fantastic Tokyo Summer Festivals

As much as you might see about summer fireworks, there are also a number of other fantastic festivals happening in different corners of Tokyo that are very much worth heading out for!

Japan's 11 Coolest Festivals

Check out our definitive list of awesome festivals around Japan throughout the year!

Yukata 101

What's a 'yukata'? And more importantly, how do you put one on? Better find out before summer festival season arrives!

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