Gudetama, You've Been Served
This lazy egg character has come to terms with his fate of being part of a delicious meal served on your plate.
The Magical World of Universal Studios Japan
Coming to Osaka? Then make sure to also book a visit to Universal Studios Japan for a thrilling adventure straight from the silver screen!
Adorable Kitty-chan Kendama
Sanrio Company's star character Kitty-chan, and her friends, remake a classic Japanese toy.
Top 4 Theme Parks in Tokyo
Think you know the most popular theme parks in Tokyo? You just might be surprised at what attractions didn't make our list!
Doraemon & Hello Kitty United at Last!
Japan's two most famous not-quite-cats have teamed up for a line of character goods that will have every fan running for their nearest Sanrio store!
New Gudetama Café Opens in Tokyo!
Sanrio made the egg a star, then this café made his butt a marshmallow.
A Beauty Shop for Anime Lovers
If you're looking to splash up your makeup bag with some anime-themed cosmetics, look no further than 'Otona Joshi Biyori'.
5 Tokyo Cafés Featuring Famous Animals
If animals and furry friends make you say 'kawaii,' go ecstatic as you enjoy coffee and good food in these cafés inspired by the world's favorite animals.
Sanrio Brings in the New Year with Hello Kitty
Even if you forgot to send out your Christmas cards this year, you can still mail out Sario New Year's cards with some eye-popping features.
Build Your Very Own Evangelion Unit-01
Spice up your workspace with a model of Eva Unit-01 from the hit anime series 'Neon Genesis Evangelion'!
Hello Kitty Toilet Seat Cover & Bidet
Sanrio releases a Hello Kitty toilet seat cover and bidet for the most devout Hello Kitty fans.
Back to Basics with Hello Kitty
Looking for something different from the typical smartphone? Relive the simplicity of the '90s with Ola Inc.'s adorable new Hello Kitty flip phone.
6 Geothermal Days in the 'Land of Fire'
Spend a day hugging the edge of one of the world's largest calderas, meander through eight boiling 'hells,' let yourself get buried in steaming hot sand, and even visit Hello Kitty—there's an incredible array of things to be done in Kyushu!
These Cantaloupes Are Ripe With Cuteness
Hokkaido's Hello Kitty melons are just too cute to slice into! But you'd better hurry if you want one since only 300 are available!
Grab a Cupful of Kitty-Chan
What kind of sweet treats could this adorable kitty be hiding in her limited-edition cup?
Triangular Rice Balls Are So Last Season
This group of cute anime edibles with rounded, 3-D bodies might be at home sitting in a museum!
A New Kind of Kitty Café Opened in Shanghai
If you're heading to Shanghai, and are a big Hello Kitty fan, you definitely won't want to miss this café!
10 Things That'll Surprise You in Japan!
Are these normal Japanese things weird to you? Here are the 10 things that might surprise you when you visit Japan for the first time.
Introducing Sanrio's Newest Character
This mid-20s working red-panda may look cute on the outside, but you don't know what's lurking underneath that adorable exterior...
Pompompurin Takes Over Shinjuku Station!
The adorable half dog, half flan Sanrio character, Pompompurin, is making commuters' lives a little more cheerful at Shinjuku station.