In & Around Tokyo: Off the Beaten Track
A typical trip to Japan would likely include Kyoto, Osaka and Tokyo or a perhaps day trip to the countryside. However, from ancient treasures to modern marvels, there's richness and rewards for those, like André Mazzone, who take the road less traveled.
Say Hello to the Hello Kitty Bullet Train!
This summer, Hello Kitty wants to welcome you onboard her very own high-speed train!
Sanrio & Sailor Moon Collab Goods Are Here
Sailor Moon and My Melody are teaming up in their first collaboration to bring you adorable goods with a dash of Moon Prism power.
Wonder Woman & Hello Kitty Finally Join Forces
For the first time ever, Sanrio’s cute cat will be teaming up with a Western-made film.
Cracking Open Gudetama's Shell
Ever wondered how Sanrio's egg yolk character became so popular? The folks over at Vox shed some light on the subject!
5 Tokyo Cafés Featuring Famous Animals
If animals and furry friends make you say 'kawaii,' go ecstatic as you enjoy coffee and good food in these cafés inspired by the world's favorite animals.
JR West & Hello Kitty Combine for Max 'Kawaii'
JR West teams up with Hello Kitty to clad its Kansai Special Rapid train in kawaii decals, which means passengers can ride from Kansai Airport to Kyoto in a colorful Kitty train cabin!
6 Geothermal Days in the 'Land of Fire'
Spend a day hugging the edge of one of the world's largest calderas, meander through eight boiling 'hells,' let yourself get buried in steaming hot sand, and even visit Hello Kitty—there's an incredible array of things to be done in Kyushu!
All You Need To Know About Sanrio Puroland
Does your heart flutter every time you see Cinnamoroll's fluffy ears pop up in a shop? Is Gudetama your idol and inspiration? Did you grow up surrounded by Hello Kitty merchandise? Then you simply cannot miss the Sanrio Puroland indoor park!
Get a Glimpse of the Hello Kitty Shinkansen!
The Hello Kitty Shinkansen looks set to be cutest Japanese train ever with special 'kawaii' interiors featuring pink arm rests and a photo spot for you to take pictures of you and Kitty-chan.
The Magical World of Universal Studios Japan
Coming to Osaka? Then make sure to also book a visit to Universal Studios Japan for a thrilling adventure straight from the silver screen!
Hello Kitty Takes Stand Against Discrimination
The epitome of Japanese "kawaii" culture and friends have issued a statement in support of the Black Lives Matter movement.
Otaku Titans Clash: Hello Kitty VS Gundam
It’s time to pick a side in this battle of super technology and super cuteness!
Canal City: Exploring Fukuoka's Luxury Mall
Check out Canal City Hakata for all of your entertainment needs! Whether you’re in search of an extraordinary date night, cafe time with friends, or fun with the kids, it has you covered!
Introducing Sanrio's Newest Character
This mid-20s working red-panda may look cute on the outside, but you don't know what's lurking underneath that adorable exterior...
New Gudetama Café Opens in Tokyo!
Sanrio made the egg a star, then this café made his butt a marshmallow.
5 Lesser-Known 'Theme Parks' for Families
No, Disneyland is not the only theme park Japan has. These five side trips, only a day out of Tokyo, are themed spots you can enjoy as a family. This list may just prompt you to reminisce about your childhood and book a trip for your family this weekend!
Transformed Not by Alchemy, but by Sanrio
Hit anime/manga 'Fullmetal Alchemist' characters Edward and Alphonse Elric have transformed again, but this time it’s not the result of alchemy.
A YouTuber's First Time in Japan
Follow New York-based filmmaker and YouTuber Kraig Adams as he spends one fascinating week in and around Tokyo.
Hello Kitty Coming to Converse Sneakers!
The world's cutest (and perhaps busiest) cat is coming to Converse sneakers, one of the world's best known international shoe brands.