New Gudetama Café Opens in Tokyo!
Sanrio made the egg a star, then this café made his butt a marshmallow.
Introducing Sanrio's Newest Character
This mid-20s working red-panda may look cute on the outside, but you don't know what's lurking underneath that adorable exterior...
5 Tokyo Cafés Featuring Famous Animals
If animals and furry friends make you say 'kawaii,' go ecstatic as you enjoy coffee and good food in these cafés inspired by the world's favorite animals.
Top 4 Theme Parks in Tokyo
Think you know the most popular theme parks in Tokyo? You just might be surprised at what attractions didn't make our list!
A Beauty Shop for Anime Lovers
If you're looking to splash up your makeup bag with some anime-themed cosmetics, look no further than 'Otona Joshi Biyori'.
Build Your Very Own Evangelion Unit-01
Spice up your workspace with a model of Eva Unit-01 from the hit anime series 'Neon Genesis Evangelion'!
Wonder Woman & Hello Kitty Finally Join Forces
For the first time ever, Sanrio’s cute cat will be teaming up with a Western-made film.
A YouTuber's First Time in Japan
Follow New York-based filmmaker and YouTuber Kraig Adams as he spends one fascinating week in and around Tokyo.
10 Things That'll Surprise You in Japan!
Are these normal Japanese things weird to you? Here are the 10 things that might surprise you when you visit Japan for the first time.
The Magical World of Universal Studios Japan
Coming to Osaka? Then make sure to also book a visit to Universal Studios Japan for a thrilling adventure straight from the silver screen!
5 Lesser-Known 'Theme Parks' for Families
No, Disneyland is not the only theme park Japan has. These five side trips, only a day out of Tokyo, are themed spots you can enjoy as a family. This list may just prompt you to reminisce about your childhood and book a trip for your family this weekend!
Cracking Open Gudetama's Shell
Ever wondered how Sanrio's egg yolk character became so popular? The folks over at Vox shed some light on the subject!
A New Kind of Kitty Café Opened in Shanghai
If you're heading to Shanghai, and are a big Hello Kitty fan, you definitely won't want to miss this café!
These Cantaloupes Are Ripe With Cuteness
Hokkaido's Hello Kitty melons are just too cute to slice into! But you'd better hurry if you want one since only 300 are available!
6 Geothermal Days in the 'Land of Fire'
Spend a day hugging the edge of one of the world's largest calderas, meander through eight boiling 'hells,' let yourself get buried in steaming hot sand, and even visit Hello Kitty—there's an incredible array of things to be done in Kyushu!
Pompompurin Takes Over Shinjuku Station!
The adorable half dog, half flan Sanrio character, Pompompurin, is making commuters' lives a little more cheerful at Shinjuku station.
All You Need To Know About Sanrio Puroland
Does your heart flutter every time you see Cinnamoroll's fluffy ears pop up in a shop? Is Gudetama your idol and inspiration? Did you grow up surrounded by Hello Kitty merchandise? Then you simply cannot miss the Sanrio Puroland indoor park!
Transformed Not by Alchemy, but by Sanrio
Hit anime/manga 'Fullmetal Alchemist' characters Edward and Alphonse Elric have transformed again, but this time it’s not the result of alchemy.
Sanrio & Sailor Moon Collab Goods Are Here
Sailor Moon and My Melody are teaming up in their first collaboration to bring you adorable goods with a dash of Moon Prism power.
Adorable Kitty-chan Kendama
Sanrio Company's star character Kitty-chan, and her friends, remake a classic Japanese toy.