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Swiss Priest Guides Visitors at Koyasan

Coming to Koysan 18 years ago, Swiss national Kurt Kubli Genso became a Buddhist priest, and now guides visitors around this three-star World Heritage Site in five different languages.

Japan’s Top 20 Three-Star Michelin Spots

Japan is one of the best travel destinations on the planet. Here’s why.

Naha's Tsuboya Pottery Festival

The Tsuboya area has been known as "the town of pottery" since the days of the Ryukyu Kingdom. It celebrates this heritage every November.

The 6 Most Beautiful Villages in Japan

While travelers tend to be drawn to Japan's major cities, there's much to be savored in its quiet countryside, where a different, deeper kind of beauty awaits.

Visit 3-Michelin-Starred Gokayama

Take the new Hokuriku Shinkansen to visit the splendidly preserved, Michelin three-starred Gokayama village in Toyama Prefecture. If you want to get away from it all and be surrounded by nature and heritage, Gokayama is for you.

Feel Like a Feudal Lord in Ritsurin Garden

There isn't just one reason why Kagawa Prefecture's Ritsurin Garden has been awarded three stars in the Michelin Guide—there are thousands of them!

Quit Monkeying Around!

Watching these snow monkeys relaxing in the hot springs is enough to make anyone want to take a dip in an outdoor bath!

Niigata Lantern Festival

No need to venture all the way to Thailand to view this lantern festival. Just hop on the bullet train to Niigata!

Yamanashi's Iyashi no Sato Village

Destroyed by a landslide in 1966, this gorgeous village has been reborn as a stunning open-air museum at the foot of Mount Fuji.

Conservation of an Icon

Mount Fuji is recognized as both a World Heritage Site and a three-star Michelin spot. But how do you protect a natural site from the erosive forces of its own popularity?

Top 3 Alkaline Onsen for Beautiful Skin

Grab your towels, ladies! Who needs bottled Pitera when the answer lies just a soothing soak away?

3 Magical Ghibli Hikes

Hayao Miyazaki’s animation has touched the hearts of old and young time and time again. The films produced by his incomparable Studio Ghibli often depict beautiful countryside scenes, some of which were inspired by real hills and mountains in Japan.

20 Meters of Snow in Toyama

Every spring, 30-ton snow cutters carve through some of the deepest snow accumulations in the world to create the Snow Wall, or 'Yuki-no-Otani.'

No Wolf Can Blow these Straw Monsters Down!

Niigata has a rather surprising tourist attraction thanks to the leftover straw from farmers—and the creative mind of Amy Goda.

Community Maintains Traditional Thatched Roofs

Once a flourishing post town, Ouchi-juku is home to many traditional thatched-roof residences, and residents adhere to an annual tradition of harvesting pampas grass every November to preserve their classical and eco-friendly roofs.

Exploring the Japanese Countryside

Whether you've been to Japan's rural parts or not, get ready to explore the Japanese countryside with a jittery boy and his cameraman dad!

What's Your #MyJapanStory?

The Japan National Tourism Organization (JNTO) has launched the #MyJapanStory video page, a site that brings together more than 100 videos related to Japan.

This Region's Sushi is So Good it Has a Museum

Shizuoka Prefecture is the source of roughly half the tuna in Japan, making it only natural that the region is home to great sushi—and even a sushi museum!

Japan's 4 Most Notable Volcanoes

Because of its location on the Ring of Fire, Japan has more than 100 volcanoes—making it a top destination for those interested in these powerful symbols of danger and beauty.

Top 3 Cycling Routes in Japan

Change your perception of Japan by taking an unforgettable bicycle ride through some of the country's rural and picturesque areas.

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