ALCOHOL

One of Japan's most popular ramen chains is making customer wishes come true, and offering up to five free beers when they purchase a bowl!

Japan loves canned coffee and bottled green tea. While you can buy Coca-Cola’s signature soda here, Coca-Cola Japan offers its own lines of those as well. Another thing Japan is really into? Canned cocktails! So Coca-Cola is expanding in that field too.

It may come as no surprise, but organizers of the 2019 Rugby World Cup are eyeing more beer production toward the sporting event to meet the demands of inbound fans.

Now that sakura season is in full swing, KitKat's latest release is a sweet, slightly booze-filled way to enjoy the festivities!

This cool sakura-themed bar is set to open on March 22, 2019, which coincides with the predicted bloom date for cherry blossoms in Tokyo!

Johnnie Walker's premium Blue Label Scotch whisky is getting a Japan-only limited edition, with bottles so beautiful you might not want to open them.

Pocky's latest special, regional-exclusive release uses ingredients from the only sake brewery in the 23 wards of Tokyo!

Australian native Daniel Bacon manages several successful businesses in Hakuba Village, Nagano Prefecture, and a founding partner of Hakuba Brewing Company, a craft beer brewery based in the same area. What does it take to attract international tourists?