However, Johnnie Walker is experiencing no such shortages, and not only is the Scotch maker happy to keep the glasses of whiskey fans in Japan full, it’s even created a beautiful special edition just for Japan.
In February, 2019 Johnnie Walker Blue Label Japan Limited Edition 2019 went on sale. The contents of the 750-milliliter (25.4-ounce) bottle are the same premium-class Blue Label whisky as is offered in other markets, but the company’s iconic Striding Man logo has some very special company on the multi-sided label.
On his walk through Japan, the Striding Man encounters both a masked Noh actor and a sumo wrestler. He also comes across a hawk that’s gracefully taking flight near Mount Fuji and a grove of bamboo (completing a trifecta of auspicious symbols in Japanese culture). More fortuitous imagery comes in the form of a leaping koi fish, a long-recognized representation of the power of perseverance, and at the end of an inviting river stands a torii Shinto shrine gate.
Johnnie Walker says that its goal was to create a visual expression of the themes of “Japan,” “tradition, “evolution” and “celebration.” The elegant result would look beautiful on any shelf or home bar countertop, perhaps sitting next to a bottle of Final Fantasy whisky, which is a good thing, since the limited-quantity Blue Label Japan Limited Edition is priced at ¥20,800 (about US$188), meaning most people will want to savor it over multiple sipping sessions.
Source: Diageo via Japaaan
Images: PR Times
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