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Shop Tohoku! Support Tohoku!

Find out how you can do your part to help support the recovering Tohoku region of Japan and pick up some tasty goods as well.

Taste the Bounty of Land & Sea in Hachinohe

The Tohoku region, just northeast of Tokyo, is well known for its tasty delights. So we sent our writer Nick over to Aomori for an in-depth look at the food culture of one of the prefecture's largest cities.

Eating My Way Through Sendai

Come on a journey to the northeastern region of Japan's largest island as I enjoy the delicious foods and snacks of Sendai.

Slake Your Thirst with Sake from Aizuwakamatsu

Fukushima Prefecture is regarded as one of the finest areas for sake brewing in the country. Join our writer Nick as he visits some of the fantastic breweries in the historic city of Aizuwakamatsu.

Following in the Footsteps of Matsuo Basho

While it didn't take 156 days, our friend Johnny at Spoon & Tamago headed to Yamagata Prefecture to see the world through Japanese poet Matsuo Basho's eyes.

Get a Guitar from a Ferrari Designer

Looking for a new guitar? How about one produced via the same techniques used to build Japanese temples, designed by a Ferrari designer?

The Best Station Bento Boxed Lunches of 2016

Whether you're in a restaurant or on a train, many people would agree: Japanese food is incredibly delicious! If you’re riding the rails in Japan, here’s how you should be stuffing your face.

Aizuwakamatsu: Modern City, Samurai Spirit

Join our writer Nick as he travels to Aizuwakamatsu, in Fukushima Prefecture, to get a deeper look at the rich history and culture the city has to offer.

Escape Reality by Relaxing at Hotel Sakan

If you're looking for a vacation spot that has the convenience of city life and the charm of the countryside, Sendai is the place to go. And while you're there, pamper yourself with a stay at a top-of-the-line hotel that's a cut above the rest!

Diving Deep into the Nightlife of Hachinohe

Join our writer Nick as he goes headfirst into the vibrant nightlife of Hachinohe with the help of the travel app YORIP.

The 6 Greatest Snowscapes in Tohoku

Tohoku is an incredible area to experience the harshness and beauty of nature—particularly in the winter!

6 Must-Try Local Specialties in Tohoku

To learn the heart of a region, you gotta eat like a local! Here are six ways to make sure you eat right in Tohoku.

Sink Your Teeth into a Decadent Sushi Cake

For your next birthday or Christmas party, skip the vanilla or chocolate cake and get a sushi cake sprinkled with real gold flakes instead!

4 Cool Things You Probably Missed on SnowJapan

As with any big site, there are many great parts of SnowJapan that get overlooked, even by frequent users. Here are four things you probably didn't know you could do!

Get Crafty in Tohoku by Making 'Kokeshi'

Travel to Sendai and learn all about 'kokeshi,' the traditional wooden dolls that come from the Tohoku region, before getting a chance to make one of your very own!

Explore the Mysteries of Tohoku

If the heavy winter snow or rugged mountains didn’t keep you away, the stories of roaming bandits and forest monsters would! But nowadays people come to Tohoku to explore folklore, sacred rituals and natural wonders thousands of years in the making.

The True 'Deep' North: Caving in Tohoku

Big, small, weird, wonderful, and beautiful! Welcome to the world of caving in Tohoku!

6 Sublime Views in Tohoku

The northeast region of Honshu, Tohoku, is a destination for all seasons. If you're looking to see nature at its finest, head north!

From Silver Mine to Hot Spring Village

Learn why people are flocking from all over Japan to this former mining town, from the relaxing hot springs to the feeling of ancient Japan.

Could the Tomb of Christ Be Hiding in Aomori?

Located roughly three hours north of Tokyo by bullet train, the isolated village of Shingo claims to be home to the 'Tomb of Christ.' We sent Chris Broad of Abroad in Japan to get to the bottom of this mystery.

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