Hitomi Noda of seven-girl idol unit Ready to Kiss stars in an online commercial for Duc de Montagne Rose, a nonalcoholic sparkling wine from Yokohama's Shonan Trading Co, Ltd.

This year, Japanese citizens have really upped the ante when it comes to homemade Valentine's Day treats. Some going as far as turning their favorite Star Wars characters into tasty treats!

The Japan Guy takes us through the Inaba Brewery on a snowy day—and reveals what lies behind a certain mysterious little door!

25 years ago, Asahishuzo was just a local brewer with a faltering brand, its products losing market share not only to other breweries but also to beer, wine, shochu and other beverages.

The Hokuriku region is home to many breweries famous for producing splendid sake. Let's take a look at some well-known Hokuriku sake we're sure you'll want to try!

See if you can recognize some of the flavors and faces of Horoyoi!

Katsunuma, a region in Yamanashi, is a wine powerhouse with 31 wineries producing 27 percent of Japanese wine each year! Come with us on a day trip of three distinct wineries.

'Nomyunication' (communication through drinking) is very important in Japanese society. But what if you're not good at drinking? No problem! Come check out these 0 percent alcohol alcoholic drinks!