Legacy Brands From Elegant 'Shotengai' Ginza
Nowadays, you see Ginza full of Western brands, but before then it was just one relatively elegant shopping street, or 'shotengai.' This street has housed a few Japanese brands that became a legacy in their fields and still exist to this day.
Hoof It to Soma-Nomaoi Festival in Fukushima
Head down to the Soma region of Fukushima to witness a thousand-year-old festival that's still a barrel of fun today.
The 21 Best Places to See Mount Fuji
We take a stab at answering the perennial question, 'Where can I get the best view of Mount Fuji?' Here are our 21 best answers.
Castles, Temples & Tofu— Oh My, Miyagi!
Come along on a trip to Sendai Castle, Shiroishi Castle and Saiho-ji.
Traditions in Tokushima
Join our writer Nick down in Shikoku as he takes a deeper look at some of Tokushima Prefecture's most enduring pieces of history.
Top 6 Historical Places Around Fukui City
Fukui Prefecture has a rich history and is home to many historical sites including the oldest castle keep in Japan as well as one of the most important Zen temples.
Top 6 Places to Visit in Akita
Akita tends to be pretty far off the beaten path, even for those who do make it to Tohoku. However, Akita is rich in both history and natural beauty, well worth a visit.
360° VR Video Transports You to Japan
Swish the camera around and take a virtual tour of famous sightseeing spots as if you were in Japan, all in the comfort of your own home.
The Historical Stores of Ginza
Ginza has been associated with wealth ever since a silver coin mint was established here early in the Edo Period. Quite a few old shops got their start here, making Ginza a great center for some historical shopping!
4 Americans on a Mission of Tohoku Discovery
The JNTO's New York branch sent four Americans to northeastern Japan on a mission of discovery. The result? Check out their four lovely videos to find out why they call Tohoku 'Something different, something fresh. Really a special place.'
5 Places to Visit Namahage on Oga Peninsula
Believe it or not, some fierce-looking legendary ogres can be found on Oga Peninsula in Akita Prefecture, an area so far off the beaten path that it doesn't even appear in most English guidebooks!
5 Great Things to See in Akita City
Akita City is not often at the top of anyone's list of places to visit, but that's unfortunate because it has a rich history and culture that includes a lively festival and a famous artist.
Snow-Clad Onsen Has Us Ready to Pack Our Bags
These ethereally romantic images remind us why a wintertime visit to a snow-covered onsen resort is extra special.
10 Best Spots for Onsen Day Trips from Tokyo
There's nothing more luxurious than a nice, long soak in a Japanese hot spring, surrounded by gorgeous views. These 10 spots are easily accessible from Tokyo, making them perfect for a day trip!
Walk in the Footsteps of Queens & Presidents
The State Guest House, also known as the Akasaka Palace, is a neo-baroque palace just east of Shinanomachi Station in central Tokyo. It's hosted everyone from Gerald Ford and Queen Elizabeth to Donald Trump.
10 Beautiful Snow-Themed Japanese 'Ukiyo-e'
'Ukiyo-e' painters depicted all facets of life, from the mundane to the most beautiful, including Edo in white!
Top 10 Things to Do in Fukuoka
Whether it's gorgeous wisteria, mouthwatering noodles, history-steeped sites or anything in between, Fukuoka City has something for everyone! Check out our Top 10 selections for what to do when you visit!
10 Key Spots to See in the Ise Area
From famous shrines to ninja experiences and sweet-filled shopping streets, there's plenty to see and do in the Ise area of Mie Prefecture.
Untraveled Japan: Tokyo Day Trips & More
You don’t have to go far from Tokyo to experience Japan like no one has before!
Snow-Capped Landmarks Glisten in White Powder
Sensoji Temple, the Ghibli Museum and Tokyo Disneyland are always worth a visit, but especially on snowy days like this.