All About Japan

Japanese Sake Designed for Overseas Audiences

In a quest to appeal to foreign markets, some Japanese brewers have sought out an interesting solution! Instead of changing the tastes of their sake, they're instead looking to redesign our perceptions of it!

The National Research Institute of Brewing

The National Research Institute of Brewing in Higashihiroshima City carries out advanced analysis, evaluation and research on alcoholic beverages.

Local Brewer Reinvented with Global Sake

25 years ago, Asahishuzo was just a local brewer with a faltering brand, its products losing market share not only to other breweries but also to beer, wine, shochu and other beverages.

4 Japanese Wines from The Wonder 500™

Japan may be more famous for sake and whisky, but these four Japanese wines are sure to delight.

Sample 100 Types of Sake in Tokyo!

Discover the taste of real local 'jizake' at a sake bar in Asakusa that offers over 100 different types of Japan's famous rice wine!

What to Drink with Ramen

Undecided about what to drink with your ramen? Check out Serious Eats' picks of preferable drinks you should try with your noodles!

Sake School: How to Pair Sake with Desserts

Have you ever tried pairing sake with desserts?

7 Cool Sake-Inspired T-Shirts

Want to show your appreciation for sake and its history? Then tell everybody about it with these fantastic sake-inspired T-shirts!

The Changing Faces of Horoyoi

See if you can recognize some of the flavors and faces of Horoyoi!

This Trendy Way to Try Sake Is the Bomb!

Spend enough time on an American college campus and you'll surely come across a sake bomb. So why is it relatively unknown in Japan?

This Is One 'Cool' Sake Glass!

A sake glass that keeps your drink cool while you drink it? We'll toast to that!

Which Country Is Most Accepting of Alcohol?

You may be surprised to find where Japan ranks on how the world views alcohol consumption.

4 'Alcoholic' Beverages with 0% Alcohol

'Nomyunication' (communication through drinking) is very important in Japanese society. But what if you're not good at drinking? No problem! Come check out these 0 percent alcohol alcoholic drinks!

Sample Some Sake Before Your Next Flight

If you're in Osaka Airport trying to kill time before your departure, why not sample a cup of sake for just ¥100!

Heavenly Sake from Hokuriku

The Hokuriku region is home to many breweries famous for producing splendid sake. Let's take a look at some well-known Hokuriku sake we're sure you'll want to try!

Goodness Gracious! Great Balls of Sake!

This revolutionary ice bomb is filled with flavor and excitement.

'Kanpai' with Gundam Sake Cups

Why settle for a regular ceramic sake cups when you can sip from the head of a Gundam robot?

Sake School: How to Pair Fish with Sake

Take a look at some basic guidelines for finding the best sake to drink with seafood.

My Night Out with Dad

This endearing story of a father teaching his daughter an important life lesson about alcohol will tear you up.

The 5 Best Sparkling Sakes

Sparkling sake is a great way to step into the world of 'nihonshu,' and a fashionable and healthy way to enjoy your tipple if you're already a sake expert.

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