Hokkaido Flowers Spring into Bloom
The often-overlooked Doto region of Japan’s northern island Hokkaido is off the beaten path, but should be on your itinerary. Spring starts a little later, treating visitors to beautiful flowers reminiscent of cherry blossoms.
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Kushiro Video Highlights Hokkaido in High-Def
Although Hokkaido is a popular destination for international visitors to Japan, this video highlights Kushiro, a hidden gem that offers pristine nature, decadent local food and regional cultural experiences you won't find anywhere else!
30 Spectacular Flower Spots in Japan
Seasonality is an important part of life in Japan, especially in spring. Flowers bloom throughout the country and create a colorful, unforgettable landscape for floral fans, nature enthusiasts and anyone in between!
The 70th Sapporo Snow Festival Kicks Off
The Sapporo Snow Festival is underway in Hokkaido, with more than 190 snow and ice sculptures on display around the city between February 4 to February 11.
Luxury Sightseeing Train Coming to Hokkaido
The Royal Express luxury sightseeing train is coming to Hokkaido, but if you can't wait, it's already running in the Tokyo area.
Chill Out in an Ice Hotel in Hokkaido
Whether you're lounging around on ice chairs or taking a dip in an outdoor bath, this hotel is sure to warm your heart despite being made out of ice!
Steam Bun-Flavored Kit Kats Are Now Available
The new Kit Kat flavor draws inspiration from a specialty snack traditionally found at Japanese hot springs.
Experience the Beauty of Japan in 8K Video
From the rugged mountains of Hokkaido and verdant forests of Kyushu to spectacular festivals of Aichi and the Tokyo skyline, this video stunningly captures the beauty of Japan in under three minutes.
Unlock East Hokkaido's History & Nature
The following 10 locations are filled with scenery and natural monuments that are bound to amaze you!
7 Major Otaku Areas Outside Tokyo
Tokyo is famous for 'otaku' hotspots like Akihabara, Ikebukuro and Nakano. But where do you go if you're not in the Tokyo area? We've got your 'otaku' needs covered in seven other major cities around Japan!
World's 3 Snowiest Cities All in Japan!
If you've never lived in Japan, you may now know the nation has sort of a thing for snow. How much snow? Well, the world's three snowiest cities are all in Japan! Can you guess which ones they are?
5 Fun Festivals in Japan's National Parks
Japan's national parks are not only sites of natural beauty, but long-inhabited locales where the local people have developed both new and longstanding traditions for showing their thanks for nature's bounties.
Rebun: The Flower Island
Two hours away by ferry from Wakkanai City in Hokkaido, Rebun Island is especially cool and delightful during the summer as hundreds of types of flowers bloom among its mountains and on its shores, and the surrounding sea offers up delectable fare.
Top 4 Snow Festivals in Hokkaido 2019!
Check out our guide to Hokkaido’s biggest and best snow and ice festivals—perfect for making the most of the cold weather!
TripAdvisor's Top 10 Japan Spots for 2018
Debating where to go in Japan? We break down TripAdvisor's Top 10 choices for 2018!
All About's Guide to Sapporo
Sapporo is Hokkaido Prefecture's vibrant and eclectic capital city. Its varied climate and laid back-vibe make it one of the nation's most interesting tourist destinations in any season!
A Fan's Guide to the 2019 Rugby World Cup
The wait is almost over! In less than a year the 2019 Rugby World Cup will kick off, and the Land of the Rising Sun is gearing up in a big way.
Traverse the Natural Wonders of Kushiro Marsh
The Kushiro Shitsugen Norokko is a popular sightseeing train that chugs along at a leisurely pace through Hokkaido’s Kushiro Marsh from spring to early autumn.
Bathe in an Onsen Before Your Next Flight
Got a layover in Sapporo? Instead of walking around aimlessly in the gift shops or trying to spread out in the lounge areas, why not soak in a hot spring and relax?