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Taste 165 Years of Tradition at a Sake Brewery

If you're a sake lover, you've got to make your way out to Fukushima for this amazing brewery with 165 years of history in every sip.

The Sendai Tanabata Star Festival

We're seeing stars at the Sendai Tanabata Star Festival!

The Beauty of Matsushima & Zao Fox Village

Matsushima in Sendai is truly one of Tohoku's most beautiful sites. Come with us as we enjoy the view and then have fun with the frolicking foxes of Zao Fox Village.

Tohoku's Late-Blooming Sakura Wonderland

Join our writer Nick as he travels with the JNTO to capture a glimpse of some of northern Japan's beautiful cherry blossom scenery.

How to Fully Enjoy Your First Visit to Tohoku

Follow along with our writer Wut who went on an incredible journey to Tohoku to discover the best things to see and do for any traveler's first trip to the region.

Eating My Way Through Sendai

Come on a journey to the northeastern region of Japan's largest island as I enjoy the delicious foods and snacks of Sendai.

Slake Your Thirst with Sake from Aizuwakamatsu

Fukushima Prefecture is regarded as one of the finest areas for sake brewing in the country. Join our writer Nick as he visits some of the fantastic breweries in the historic city of Aizuwakamatsu.

Rikuzentakata: Where Dreams Go Global

Let's look at how the city of Rikuzentakata is being rebuilt in the wake of the Great East Japan Earthquake of 2011 as the city works toward the dream of becoming a truly global community.

All Aboard the Pikachu Train!

One special electric Pokémon is here to help with the recovery following the Great East Japan Earthquake and Tsunami of 2011. Climb aboard and read more!

Sakura in Hirosaki City

Hirosaki is a city in western Aomori Prefecture known for its beautiful castle and cherry blossoms. The city holds a Cherry Blossom Festival every year from April 23 to May 5.

Flock with the Seagulls at Kabushima Shrine

Take flight with our writer Nick as he heads back to Tohoku to visit a shrine that's quite literally 'for the birds!'

A Day Trip to Iwaki, Fukushima

Learn how to get around Fukushima's largest city in this helpful guide.

Aizuwakamatsu: Modern City, Samurai Spirit

Join our writer Nick as he travels to Aizuwakamatsu, in Fukushima Prefecture, to get a deeper look at the rich history and culture the city has to offer.

Fukushima Daiichi Nuclear Power Plant in 2017

While September 11 is a tragic day in America, it’s not a fortunate day on this side of the Pacific either. September 11, 2017, marked six and a half years since the Great East Japan Earthquake on March 11, 2011. So how does the area look now?

Embracing the Warmth of Tohoku in Hachinohe

My journey to northern Japan led to an immersion in the rich culture and hospitality of the residents and regions of Hachinohe, Aomori.

World Heritage Sites & World-Class Mochi

Follow us on an exciting tour of Iwate Prefecture’s Hiraizumi World Heritage Sites and, while we were there, we took the chance to snack on delicious Ichinoseki mochi!

How to Get Around (& to) Tohoku

Ready to start your trip to Tohoku? Before grabbing your luggage and putting on your shoes, you'd better plan how to move around once you’re there. We’re here to help!

Getting Crafty in Fukushima Prefecture

You, too, can have an amazing pottery-making experience at Suetoku-Gama.

Restoring Confidence, 1 Grain at a Time

Fukushima rice is bouncing back after March 11, 2011.

Experiencing 2 Days of Rural Life in Iwate

Get out of the big cities and experience the thrilling rural life in Iwate Prefecture.

Discover Cherry Blossoms with Snow in Tohoku!

While Japan may be known for its springtime cherry blossoms, the Tohoku region offers something even more unique: cherry blossoms with snow!

Ishinomaki Fishing & Cat Island Tashirojima

With around 140 fishing harbors, the Sanriku Coast in Miyagi Prefecture is said to be one of the world’s three best fishing spots. In this article, we'll take a look at Ishinomaki, one of Miyagi’s important fishing harbors.

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