Discover Fresh Greenery in the North of Japan
Snow still stands majestically on the mountains of northern Japan even as new leaves bud on the trees in the valleys. If you want to truly feel spring as it comes to Japan, you want to visit Tohoku.
Global Stars Shine Light on Tohoku-Made Goods
Yamagata casting is considered one of the national treasures among traditional Japanese crafts, as seen on the TV program 'Streets to Tohoku and Hokkaido, Japan.' But thanks to online shopping, you don't have to fly to Japan to own a piece of history.
Snow-Clad Onsen Has Us Ready to Pack Our Bags
These ethereally romantic images remind us why a wintertime visit to a snow-covered onsen resort is extra special.
The 11 Best Things to See in Golden Week
Golden Week is the biggest holiday of the year in Japan, and these 11 spots and events each offer something unique that can only be experienced at this time of year. You don't want to miss them!
Top 20 Power Spots in Japan
Japan seems to be overflowing with so-called 'power spots.' Here are 20 of the best, many of them tied to mountain worship, ancient shrines, and the very origins of Japan.
4 Cool Things You Probably Missed on SnowJapan
As with any big site, there are many great parts of SnowJapan that get overlooked, even by frequent users. Here are four things you probably didn't know you could do!
The True 'Deep' North: Caving in Tohoku
Big, small, weird, wonderful, and beautiful! Welcome to the world of caving in Tohoku!
21 Top Spots Outside Japan's 'Golden Route'
Many tourists concentrate on the so-called 'Golden Route' connecting Tokyo to Kyoto and Osaka. But what do you do if you want to get off the principal tourist highway and see the best of the rest? Here are Japan's 21 best off-the-Golden-Route spots!
The 6 Greatest Snowscapes in Tohoku
Tohoku is an incredible area to experience the harshness and beauty of nature—particularly in the winter!
Explore the Mysteries of Tohoku
If the heavy winter snow or rugged mountains didn’t keep you away, the stories of roaming bandits and forest monsters would! But nowadays people come to Tohoku to explore folklore, sacred rituals and natural wonders thousands of years in the making.
Muji Huts Are Back & Ready for Purchase
Previously only available to other businesses, these tiny Muji homes can now be purchased by anyone.
Tohoku: Japan's Treasureland
While Japan's northern Tohoku region may be best known for its incredible winter landscapes, the JNTO and All About Japan headed north in spring to prove there are plenty of reasons to visit the region year-round!
How to Fully Enjoy Your First Visit to Tohoku
Follow along with our writer Wut who went on an incredible journey to Tohoku to discover the best things to see and do for any traveler's first trip to the region.
6 Must-Try Local Specialties in Tohoku
To learn the heart of a region, you gotta eat like a local! Here are six ways to make sure you eat right in Tohoku.
6 Sublime Views in Tohoku
The northeast region of Honshu, Tohoku, is a destination for all seasons. If you're looking to see nature at its finest, head north!
Posh Japan Train Travels to Try Before You Die
If you think cross-country train rides only offer magnificent views, think again. Japan, teeming with glorious natural wonders, has made moving from one prefecture to another a luxurious experience you'll never forget!
The 10 Best Spring Spots in Tohoku
With some of the best nature and scenery in all of Japan, spring is particularly spectacular in Tohoku, with a magnitude of cherry blossom viewing spots that typically bloom a few weeks later than Tokyo and Kyoto.
Discover Cherry Blossoms with Snow in Tohoku!
While Japan may be known for its springtime cherry blossoms, the Tohoku region offers something even more unique: cherry blossoms with snow!
Following in the Footsteps of Matsuo Basho
While it didn't take 156 days, our friend Johnny at Spoon & Tamago headed to Yamagata Prefecture to see the world through Japanese poet Matsuo Basho's eyes.
From Silver Mine to Hot Spring Village
Learn why people are flocking from all over Japan to this former mining town, from the relaxing hot springs to the feeling of ancient Japan.