Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
Hanagasa Matsuri: Grab Your Flower Hat!
While Yamagata Prefecture may be locally known as the land of cherries, it's also home to a rather unique flower hat festival!
Tohoku: Japan's Treasureland
While Japan's northern Tohoku region may be best known for its incredible winter landscapes, the JNTO and All About Japan headed north in spring to prove there are plenty of reasons to visit the region year-round!
World's 3 Snowiest Cities All in Japan!
If you've never lived in Japan, you may now know the nation has sort of a thing for snow. How much snow? Well, the world's three snowiest cities are all in Japan! Can you guess which ones they are?
Akagawa Festival Lights Up The Night
These stunningly skillful creations have some saying they look like they’re projection mapped, but it’s all master-level pyrotechnics.
Capturing Tohoku's Summer Passion
In 2017, All About Japan sent a team up to Tohoku to capture some this northern region's summer vibe. From its craggy coasts and crater lakes to plunging falls and samurai festivals, there was plenty of energy to go around!
21 Top Spots Outside Japan's 'Golden Route'
Many tourists concentrate on the so-called 'Golden Route' connecting Tokyo to Kyoto and Osaka. But what do you do if you want to get off the principal tourist highway and see the best of the rest? Here are Japan's 21 best off-the-Golden-Route spots!
The 10 Best Spring Spots in Tohoku
With some of the best nature and scenery in all of Japan, spring is particularly spectacular in Tohoku, with a magnitude of cherry blossom viewing spots that typically bloom a few weeks later than Tokyo and Kyoto.
Muji Huts Are Back & Ready for Purchase
Previously only available to other businesses, these tiny Muji homes can now be purchased by anyone.
Global Stars Shine Light on Tohoku-Made Goods
Yamagata casting is considered one of the national treasures among traditional Japanese crafts, as seen on the TV program 'Streets to Tohoku and Hokkaido, Japan.' But thanks to online shopping, you don't have to fly to Japan to own a piece of history.
5 Reasons to Visit Tohoku in Summer
Summer is the season where things really heat up in Japan's northern region of Tohoku. Here's why you definitely don't want to miss it!
The 11 Best Things to See in Golden Week
Golden Week is the biggest holiday of the year in Japan, and these 11 spots and events each offer something unique that can only be experienced at this time of year. You don't want to miss them!
Discover Cherry Blossoms with Snow in Tohoku!
While Japan may be known for its springtime cherry blossoms, the Tohoku region offers something even more unique: cherry blossoms with snow!
Snow-Clad Onsen Has Us Ready to Pack Our Bags
These ethereally romantic images remind us why a wintertime visit to a snow-covered onsen resort is extra special.
Japanese Tradition of Scaring Kids Continues!
Men dressed as demons scare children in northeastern Japan to discourage them from being lazy.
How to Fully Enjoy Your First Visit to Tohoku
Follow along with our writer Wut who went on an incredible journey to Tohoku to discover the best things to see and do for any traveler's first trip to the region.
Chasing Waterfalls in Tohoku
Come along with Nick as he explores the wetter, wilder side of Tohoku in the summer!
Discover Fresh Greenery in the North of Japan
Snow still stands majestically on the mountains of northern Japan even as new leaves bud on the trees in the valleys. If you want to truly feel spring as it comes to Japan, you want to visit Tohoku.
Top 20 Power Spots in Japan
Japan seems to be overflowing with so-called 'power spots.' Here are 20 of the best, many of them tied to mountain worship, ancient shrines, and the very origins of Japan.
Handmade Knives in Yamagata
See how Shimada Cutlery Works carries on a blade-making tradition dating back to the year 1365.