Tohoku's 3 Great Summer Festivals
Head to northern Japan this summer for huge glowing floats, giant poles covered in lanterns and streets festooned with positive wishes for the future.
Hit 3 Sites in Hiraizumi in Just One Day!
The UNESCO-registered temples and gardens of Hiraizumi represented an attempt to create an ideal world on Earth.
Putting a Vital Railway Back on Track
Despite suffering massive damage in the 2011 Great East Japan Earthquake, the Sanriku Railway Company swiftly restored its services and has become a pillar of support for the region.
Akiu Crafts Park in Miyagi
Get a hands-on experience with nine different tradition crafts from Miyagi Prefecture.
Japan's Top 3 Flower Parks
Being cocooned by sweet floral scents among a palette of bright colors will leave your nose and eyes calling out for more!
3 Animal Dances in Miyagi
Where could you see a dozen tigers dance on a rooftop? Head north to Miyagi!
Top 10 Local Train Rides
Sit back, relax, and let us take you on a journey through the most scenic train rides Japan has to offer.
Catch a Glimpse of Daily Life in Akita
Family and nature both feature prominently in this stirring glimpse of a day spent far away from the bright lights of Tokyo.
Gruesome Floats from the Neputa Festival!
Hirosaki's Neputa Festival is known for its gigantic, illuminated floats. But did you ever notice the gruesome details hidden in the art?
Follow the Footsteps of Poet Matsuo Basho
Pack your hiking boots and get ready for an adventure as we take you to the most fascinating and beautiful spots of Japan's deep north by way of the poet Matsuo Basho.
Top 10 Castles in Tohoku
Spared many of the fierce territorial battles of the Warring States Period, the castles of northeastern Japan are a little different from those you'll find to the south and west.
The Poster Spring for Japan Rail
Located deep in the mountains of Miyagi, this hot spring hotel is all about healing. Its outdoor 'onsen' is so picturesque that it's been featured in posters for JR.
Aomori's Stunning 'Tsugaru-nuri' Lacquerware
Looking for a unique souvenir from Japan that isn’t food? Tsugaru-nuri, a type of lacquerware local to Aomori Prefecture, may be the elegant souvenir you’ve been waiting for.
The Oldest Beech Trees in Asia
With bright blue ponds and an 8,000-year-old biosphere, we invite you to witness the unspoiled splendor of one of Japan's first UNESCO World Heritage Sites: Shirakami-Sanchi!
The Oldest Extant Wooden Theater in Japan
Come with us on a journey to Akita Prefecture to see an incredible wooden theater, the oldest one in existence in Japan.
13 Tantalizing Tohoku Treats
Tohoku has a giant selection of sweet traditional treats to choose from. We've selected 13 of the best!
Japan's Most Beautiful Armor Rests in Aomori
Kushihiki Hachiman-gu is a historical shrine in Hachinohe, Aomori, dating back to 1166. It's considered the most prestigious shrine built by the Nambu Clan, a samurai clan originating in northern Japan.