Discover Secret Scenic Spots in Japan
Japan’s natural scenery and local cultural experiences are drawing more and more international visitors off the beaten path.
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Hot Spring Towns Expand Horizons
Some sleepy hot spring towns are coming up with innovative local products and activities to attract new visitors.
Crack Open a Cold One with Totoro
This frosty brew from Echigo Beer in Niigata Prefecture gets its seal of approval (and label!) from the masterful animation legend, Hayao Miyazaki.
Trekking Through the Mosaic
Each year about 38,000 visitors hike through the verdant trails of the Shin-Etsu trail in northwestern Japan.
Take Your Prefectural Pride on the Road
These stylish license plates feature iconic imagery from prefectures throughout Japan, so you can show off your prefectural pride every time you hit the road!
The Nobel Prize Road Between Toyama & Gifu
A little known fact about Japan: there is a long road between Toyama and Hida Takayama that just happens to be the connecting thread between five Nobel laureates, which has earned this stretch of highway the nickname of "Nobel Prize Road".
How Are You Spending Your Golden Week?
Golden Week is Japan's most anticipated holiday—and these Instagrammers give us some great ideas for things to do this holiday season!
World's 3 Snowiest Cities All in Japan!
If you've never lived in Japan, you may now know the nation has sort of a thing for snow. How much snow? Well, the world's three snowiest cities are all in Japan! Can you guess which ones they are?
