This Popcorn Bag is Popping with Pikachu!
Hungry for a sweet yet salty snack featuring Pokémon’s most prominent character?
Sample 100 Types of Sake in Tokyo!
Discover the taste of real local 'jizake' at a sake bar in Asakusa that offers over 100 different types of Japan's famous rice wine!
Tour the Inaba Brewery in Ibaraki
The Japan Guy takes us through the Inaba Brewery on a snowy day—and reveals what lies behind a certain mysterious little door!
Hitomi Noda Offers a Nonalcoholic Kiss
Hitomi Noda of seven-girl idol unit Ready to Kiss stars in an online commercial for Duc de Montagne Rose, a nonalcoholic sparkling wine from Yokohama's Shonan Trading Co, Ltd.
Heavenly Sake from Hokuriku
The Hokuriku region is home to many breweries famous for producing splendid sake. Let's take a look at some well-known Hokuriku sake we're sure you'll want to try!
3 Award-Winning Craft Beer Breweries in Toyama
Many local brewers have tried to produce their own craft beer, but these three breweries in Toyama have found the secret recipe to success.
7 Cool Sake-Inspired T-Shirts
Want to show your appreciation for sake and its history? Then tell everybody about it with these fantastic sake-inspired T-shirts!
The Changing Faces of Horoyoi
See if you can recognize some of the flavors and faces of Horoyoi!
4 'Alcoholic' Beverages with 0% Alcohol
'Nomyunication' (communication through drinking) is very important in Japanese society. But what if you're not good at drinking? No problem! Come check out these 0 percent alcohol alcoholic drinks!
Han Solo Chocolates & Other Homemade Treats
This year, Japanese citizens have really upped the ante when it comes to homemade Valentine's Day treats. Some going as far as turning their favorite Star Wars characters into tasty treats!
A Traditional Japanese Breakfast
YouTuber Heloísa Dela Rosa offers her thoughts on a traditional 'ichiju-sansai' breakfast in Tokyo.
This Trendy Way to Try Sake Is the Bomb!
Spend enough time on an American college campus and you'll surely come across a sake bomb. So why is it relatively unknown in Japan?
Discover 'Yaki-Manju' in Gunma
'Yaki manju' is a speciality from Gunma. What is it? Find out!
Local Brewer Reinvented with Global Sake
25 years ago, Asahishuzo was just a local brewer with a faltering brand, its products losing market share not only to other breweries but also to beer, wine, shochu and other beverages.
A Perfect Pairing of Hot-Pot & Sake
Koyama Brewery is the only sake brewery left in Tokyo's 23 wards—and Roppongi's Kintsuta is a great restaurant for getting a taste!
Yamanashi Winery Day Trip
Katsunuma, a region in Yamanashi, is a wine powerhouse with 31 wineries producing 27 percent of Japanese wine each year! Come with us on a day trip of three distinct wineries.
Goodness Gracious! Great Balls of Sake!
This revolutionary ice bomb is filled with flavor and excitement.
The 6 Weirdest Bars in Tokyo
Tokyo revels in themed entertainment, and the city's bars are no exception. We've outlined some of the wildest, strangest, and most off-the-wall bars for you!
Limited-to-Japan Starbucks Latte & Frappuccino
As the cherry blossoms begin to bloom, Starbucks has a special limited-time treat for its customers.
What to Drink with Ramen
Undecided about what to drink with your ramen? Check out Serious Eats' picks of preferable drinks you should try with your noodles!
