While the Tokyo Marathon may get a lot of attention, there are a number of other prime sporting events you can watch or take part in throughout the year, from triathlons and trail running to snowboarding and surfing.
Just how old is the oldest Japanese company? You might be surprised to learn that most of the companies on our list date back centuries before the Black Plague!
Savor the prefecture’s finest produce long after your trip is over!
These stunning videos show how craftsmen keep their UNESCO Intangible Cultural Heritage practice alive during the coldest months of the year.
No matter what the season, the stunning Bijinyashi Forest certainly lives up to its name: 'beautiful woods!'
Founded in 1994, Echigo Beer Co., Ltd. was the first beer microbrewery in Japan. Based in Niigata, you can now get it in the U.S., U.K., Thailand and more!
'Freezing weather with heavy snow' might not sound easy for living, but it's ideal for sake brewing.
Located on the Sea of Japan in northwest Honshu, Niigata City is one of Japan’s most fertile farming areas. But there are plenty of things to see other than rice!
