Niseko's Goshiki Onsen
Hokkaido's Niseko area is mostly famous for its great skiing, but it's a hot spring paradise as well!
Spend a Star-Studded Evening at Kurokawa Onsen
Awarded two stars by the Michelin Green Guide Japan in 2009, Kurokawa Onsen Town is an amazing place to unwind with 24 hot spring baths you can enjoy even as a day visitor, some with very surprising features.
Top 5 Onsen in Gifu
With its stunning mountain ranges and natural spring water, Gifu Prefecture is one of the best places in all of Japan to experience hot spring baths. Check out our favorite picks!
Japanese Pedal... er, Petal Power in São Paulo
30 bicycles, covered in colorful flowers, hit the streets of Brazil's São Paulo to celebrate both nature and the Japanese people who settled there a century ago.
Traditional Japanese Footwear Reimagined
A modern, stylish twist on a Japanese classic, these shoes have been redesigned as indoor slippers to keep feet comfy and cool.
Tohoku's Late-Blooming Sakura Wonderland
Join our writer Nick as he travels with the JNTO to capture a glimpse of some of northern Japan's beautiful cherry blossom scenery.
4 Stylish, Eco-Friendly Accessories from Japan
Recycled jewelry might not sound luxurious, but you can dress up your wardrobe and do your part to conserve valuable natural resources with these fabulous accessories from Japan!
This Ryokan Has an Onsen You Can Stand In
Feel the water rush up from below in this 1.25-meter-deep hot spring carved out of solid rock!
4 Natural Nirvana Finds Just Outside Tokyo
Find your inner peace and a bit of fresh air at one of these four areas of natural wonder, each only an hour or two away from the city center of Tokyo.
6 Best Buy Natural Products from Japan Towns
If 'au naturel' is what you prefer, this list offers hot tips on cool things to buy from select Japanese towns. Take a break from the 'kawaii' cute goods and go for some of these natural specialties.
Hokkaido: The Purest Nature in Japan
Take a journey through Hokkaido's natural environment and enjoy the many splendid sightseeing adventures it has to offer!
Supplements from Japan to Support Healthy Life
These eight supplements from Japan aim to help maintain health and nutritional balance. Find the one that's right for you!
Why Water is a Big Deal in Japan
From tap water to hot spring water and water for sake, Japan takes its liquid resources pretty seriously. Find out why!
Get Pottery 1,300 Years in the Making
Mino ware, or Mino 'yaki,' flourished in central Japan hand-in-hand with the rise of ikebana and tea ceremony. You can still get it today—and in fact, it now makes up half of all the pottery made in Japan!
Go Natural at 4 Amazing UNESCO Sites in Japan
All across Japan, you can easily find an incredible mix of technology and greenery. And among all of its protected natural sites, four of them are UNESCO natural sites! Let's explore these verdant green wonderlands!
A Walk through Tokyo's Great Outdoors
Believe it or not, beyond the concrete jungle, Tokyo is home to a World Natural Heritage Site, where treasured natural environments still remain.
Get Back to Nature in Your Own Kengo Kuma Home
If you never thought you could afford a home designed by architect Kengo Kuma, think again! Now you can get your very own Kuma-designed, nature-inspired trailer home!
Matcha or Sencha? A Green Tea Primer
Explore the different kinds of green tea in Japan. Discover the differences between sencha, matcha, hojicha and more!
Four Outstanding Outdoor Onsen Across Japan
Hot springs are enjoyed in Japan year-round, but the chilly winter weather presents the perfect time to take a dip. Get ready to escape the cold at one of these four incredible outdoor onsen.
Make Your Very Own Japanese Paper
‘Washi’ (Japanese traditional paper) is made from wood fiber, making it stronger than today’s common paper made of wood pulp. And the Uchiyama style of ‘washi’ made in northern Nagano’s Iiyama City is especially durable!