Bringing Udon Noodles to the World
With branches in fourteen regions, udon purveyor Marugame Seimen reveals their globalization tactics and localized menus, as well as the many reasons for the popularity of these noodles outside of Japan.
Highlighting Japan
Highlighting Japan is an online magazine published once a month by the Cabinet Office of the Government of Japan, aiming to help readers better understand Japan today.
With branches in fourteen regions, udon purveyor Marugame Seimen reveals their globalization tactics and localized menus, as well as the many reasons for the popularity of these noodles outside of Japan.
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