Naomi Watanabe is one of Japan’s most popular female celebrities, first hitting the big-time back in 2008 when she burst onto TV screens with a series of energetic Beyoncé Knowles dance impersonations that led her to become known as “Japan’s Beyoncé.”

Since then, the Japanese comedian has gone on to become a body-positive spokeswoman for plus-size women everywhere, playing gigs overseas, modeling for magazines and establishing her own plus-size label, PUNYUS. Now even fashion and lifestyle giant Vogue is sitting up and taking notice of the star, asking her to appear in one of their popular Vogue Beauty Series videos.

Unlike many of the famous faces who’ve appeared in the Vogue video series, which includes celebrities like Drew Barrymore, Gwyneth Paltrow and Victoria Beckham, Watanabe isn’t afraid to poke fun at herself during the clip, applying makeup from less-than new containers and palettes, and pulling crazy faces in a down-to-earth makeup tutorial we can all relate to.

With her Vogue beauty video racking up close to a million views in just one week, it’s clear that audiences around the world can’t get enough of Japan’s Beyoncé.

Related Stories
Plus-sized Naomi Watanabe is Japanese netizens’ latest fashion inspiration
Who shall I be today? The amazing makeup skills of Zawachin
300 yen gets you all-you-can-apply Chanel makeup at unusual Tokyo lounge for women