Japanese Sake Designed for Overseas Audiences
http://www.spoon-tamago.com/2015/10/19/soto-japanese-sake-redesigned-for-an-overseas-audience/
Faced with flatlining domestic demand for their sake, Japanese breweries have been increasingly looking for opportunities overseas to grow as their own population shrinks. Several breweries are experimenting with a more minimal look: one, they believe, will be more attractive to overseas customers.
Will design allow the world to rediscover Japanese sake? Click below to find out more!
Read full story: www.spoon-tamago.com
