All About Japan

Even Robots Crave Kit Kat

| Sweets , Japanese Commercials

If you live in Japan or have had a chance to visit, you'll notice the vast amount of Kit Kat candy varieties in all major supermarkets, including flavors such as wasabi, soy sauce, baked potato and matcha.

Successful advertisement is key to any company aiming to keep a product popular forever—as is market expansion, as exemplified by this Malaysian ad for matcha Kit Kat from Japan. The commercial is jam-packed with brilliant brand messaging, including Kit Kat's "Gimme a break" slogan—or in this case, "Have a Japanese-inspired break," including a cute robot who politely offers worn-out-looking Japanese people a much-needed chance to relax.