All About Japan

The Transformative Power of Makeup

Makeup Video Cosmetics & Medicine

In October 2015, hair care and cosmetics giant Shiseido unveiled an ad that demonstrated their products can transform anyone into a cute girl.

The video, entitled "High School Girl? The Secret to a High School Girl's Make Up," pans over a classroom comprised exclusively of female high school students and their female teacher. Once each of the girls have had a chance to appear onscreen—one offering a wink—the camera closes in on a small page of a book that reads, "Did you notice all of the guys in the classroom?"

Get ready to be surprised!

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