Enter the 'Womb' of Mount Fuji
This system of caves beneath the surface of Mount Fuji are believed to represent the womb of Konohana Sakuya-hime, the goddess of the mountain. And you can climb right inside!
Experience Being a Temple Maiden for a Day
Ever wondered what it would be like to do the work of a shrine maiden? Well, at a shrine in Hyogo Prefecture you can actually dress up and experience all the work 'miko' do!
Miyagi: Land of Samurai History
Experience the home of one of Japan's greatest ever samurai warriors with historic castles, ancient temples and colorful shrines less than two hours from Tokyo.
Things to Do Around Hakone-Yumoto Station
Visitors to Hakone have to change trains at Hakone-Yumoto Station, meaning you always have a bit of time to kill. With temples, forest adventures, souvenir shopping and the Eva store, there's plenty to do while you wait!
360° VR Video Transports You to Japan
Swish the camera around and take a virtual tour of famous sightseeing spots as if you were in Japan, all in the comfort of your own home.
A YouTuber's First Time in Japan
Follow New York-based filmmaker and YouTuber Kraig Adams as he spends one fascinating week in and around Tokyo.
The 21 Best Places to See Mount Fuji
We take a stab at answering the perennial question, 'Where can I get the best view of Mount Fuji?' Here are our 21 best answers.
In & Around Tokyo: Off the Beaten Track
A typical trip to Japan would likely include Kyoto, Osaka and Tokyo or a perhaps day trip to the countryside. However, from ancient treasures to modern marvels, there's richness and rewards for those, like André Mazzone, who take the road less traveled.
Mount Fuji's Northern Gateway
Said to date all the way back to the year 110, Kitaguchi Hongu Fuji Sengen Shrine marks the entrance to the Yoshidaguchi climbing trail on the north side of Mount Fuji.
4 Americans on a Mission of Tohoku Discovery
The JNTO's New York branch sent four Americans to northeastern Japan on a mission of discovery. The result? Check out their four lovely videos to find out why they call Tohoku 'Something different, something fresh. Really a special place.'
Undiscovered Japan: Fukushima & Miyagi
While Fukushima and Miyagi prefectures were both badly hit by the 2011 Great East Japan Earthquake and Tsunami, the region has now largely recovered, and is looking to see travelers flock in once again.
Untraveled Japan: Tokyo Day Trips & More
You don’t have to go far from Tokyo to experience Japan like no one has before!
How to Get the Most out of Senso-ji Temple
Senso-ji is the oldest temple in Tokyo, and an essential part of any visit. But it's easy to feel a little underwhelmed—like you're just scratching the surface. Here's how to make sure you get the most out of this hot tourist spot!
The 20 Most Romantic Date Spots in Kyoto
While Kyoto is a very traditional city, with more than 1,000 years of history, it's also an open-minded place and full of hidden romantic spots to enjoy with your loved one.
The Traditional 'Front Door' to Mount Fuji
Fujisan Hongu Sengen Taisha is the head of all Fuji-worshipping shrines, and the traditional 'front door' to the ascent up Mount Fuji.
The Shrine with the Best View of Mount Fuji
Chureito Pagoda in Yamanashi Prefecture offers what is possibly the single most definitive view of Mount Fuji in Japan.
Tohoku in Fall: The Ultimate Koyo Experience
Anyone who has visited the Tohoku region knows about the area’s unique and stunning beauty all year round, but during fall the area truly comes alive.
Finding Fortune on Kinkasan Island
Go off the beaten path and explore a shrine on a small island off the coast of Miyagi Prefecture.
Hakone Shrine: Home of the Nine-Headed Serpent
The mountains of Hakone have been worshipped for at least 2,500 years. Hakone Shrine venerates the three most important deities of the region: two legendary ancestors of the Japanese imperial line, and the goddess of Mount Fuji herself!
World Heritage Sites & World-Class Mochi
Follow us on an exciting tour of Iwate Prefecture’s Hiraizumi World Heritage Sites and, while we were there, we took the chance to snack on delicious Ichinoseki mochi!