Building the &Tokyo Brand
The &Tokyo campaign aims to promote the city as one that constantly generates new styles while bringing tradition and innovation together.
The &Tokyo campaign aims to promote the city as one that constantly generates new styles while bringing tradition and innovation together.
In addition to being home to the major port city of Yokohama and the famed hot springs of Hakone, Kanagawa has developed a number of distinctive crafts that are unique to the region.
Compact and beautiful, Mount Oyama is nestled in the northern reaches of Isehara City in Kanagawa's Tanzawa-Oyama Quasi-National Park.
Located just north of Tokyo, Saitama Prefecture has preserved beautiful pockets of traditional Japan. While there's much to see, there's just as much that you can try out first-hand!
Chichibu is located in western Saitama, just 90 minutes from central Tokyo. A popular tourist destination full of temples and shrines, it's known as a spot for delicious food and sightseeing.
Brian MacDuckston from Ramen Adventures has assembled a few Ramen Riders to go check out ramen shops by motorcycle—and Chiba is a fine candidate for bike-based slurping.
Saitama is one of the best spots in Japan to experience the nation's stunning flower parks and botanical gardens.
This Chiba town is proud of its long history—and its face cutout photo prop opportunities!