This incredible Hokkaido zoo has been attracting 3 million visitors per year by making the visitors the animals' toys.

Those sand dunes aren't in Hawaii, Australia or the Middle East—they're on the west coast of Japan!

Ranked as a three-star Michelin destination, Takayama's ancient streetscapes are full of traditional shops, while its Takayama Matsuri is known as one of Japan's top three most beautiful festivals.

Nestled in the shadow of Mount Yufu, Yufuin is a compact hot spring town where quaint inns are mixed with regular houses and rice paddies—as well as lots of unique cafés and galleries.

Explore the process of making traditional Japanese paper in Echizen City, known as the oldest producer of 'washi' in all of Japan.

Obon is a summer event during which people welcome the spirits of their ancestors back home. It's considered Japan’s most significant occasion next to New Year’s, but the customs followed can vary considerably by region.

Also known as the Star Festival, Tanabata is traditionally held on the seventh day of the seventh month of the old lunar calendar, celebrating the legend of the one day of the year when the deities Hikoboshi and Orihime are allowed to meet.

This museum beside Izumo-taisha Grand Shrine attempts to unravel the mysteries of one of the most important religious sites in all of Japan.