The store, called Ginza 456, is operated by Japanese telecom giant KDDI. Featured attractions include the ability to watch 360-degree videos on a smartphone.

5G technology is known for boosting the speed and volume of data transfer on mobile networks. The first 5G-capable phones actually hit the Japanese market in February, 2020, though the ability to utilize 5G networks has yet to become ubiquitous. Unsurprisingly, mobile carriers are quickly expanding their offer to win over more customers.