Kirin to Sell Japan’s First No-Carb Beer
Kirin Brewery announced Japan’s first zero-carbohydrate beer, hitting the shelves on October 6. The product is part of the beer maker’s flagship Ichiban brand series that uses only the first press of malt.
By NIPPON TV NEWS 24 JAPANhttps://www.youtube.com/watch?v=9WV-oVEnlQg
Zero-carb versions of similar products like low-malt beer are already on the market. But removing carbs from regular beer was considered difficult. Kirin spent five years developing a new fermentation technology to create a no-carb beer while retaining its savor.
The company is targeting health-conscious consumers as people who stay home amid the coronavirus pandemic are growing concerned about gaining weight.
