Tsumamigui is a new sushi shop that opened earlier in 2015 in the trendy Nakameguro area of Tokyo. It’s operated by Sushiro, a major sushi shop chain with over 300 kaiten-zushi (conveyor belt sushi) shops across Japan.

The store, whose name means ”eating with your fingers” (but connotes a casual style of “grabbing” food) is an experiment in what the company calls “smart sushi dining.” It’s an attempt to put a modern twist on traditional cuisine while maintaining quality, design and price, occupying the space between cheap and easy kaiten-zushi and more formal (and expensive!) sushiya.