All About Japan

Break Me Off a Piece of That Luxury Kit Kat

Food & Drink Sweets Tea Convenience Stores

On September 25, 2017, Nestlé is rolling out the Kit Kat Matcha Double Berry and Almond as part of its Luxury Every Day line (Mainichi no Zeitaku in Japanese), which aims to elevate the chocolate wafers to sophisticated new heights.

The Matcha Double Berry and Almond is topped with bits of cranberry and crushed almonds, which sit on Kit Kats covered in chocolate infused with matcha green tea grown in Uji, Kyoto Prefecture, Japan’s most exalted matcha-producing community.

But even the lengthy name of the Matcha Double Berry and Almond Luxury Every Day Kit Kats don’t reveal all of their secrets. Bite into one, and you’ll taste not only more matcha from between the wafers but raspberry powder too, making good on the “Double Berry” promise.

With their mix of sweet, bitter and tart tastes, these special Kit Kats are sure to be a hit. They’ll be going on sale September 25, 2017, priced at ¥600 (US$5.45) a box at supermarkets across the country, as well as convenience stores.

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