All About Japan

Ghibli Artist's Bread Ad Will Melt Your Heart

Food & Drink Anime Ghibli Japanese TV Bread Japanese Commercials

Yoshiharu Sato is a talented Japanese animator best known for helping to direct and design the 1988 Studio Ghibli anime film My Neighbor Totoro. For the last 10 years, however, the experienced artist has been using his talents to help promote a local bread company called Francois.

Based in Fukuoka, on Japan’s southern island of Kyushu, the bread company has a number of outlets exclusive to the region, and one of their best-selling ranges is the beautiful-sounding Slow Bread series.

The European-style bread has been on the market since 2007, and Sato has been there from the very beginning, creating a series of commercials for the brand featuring the characters of 17-year-old Cassis, who works at her mother’s bakery, and the handsome Arles. The relationship between the two main characters has blossomed over the years, and now to celebrate the 10th anniversary of their collaboration, Sato has created a brand new commercial that takes a look back at their heartwarming love story.

While the Sato-produced Slow Bread commercials usually only air on local television stations in Fukuoka, this 10th anniversary edition has been made a web-exclusive, allowing for a longer two-and-a-half minute look at the animated characters and their story.

The adventure isn’t over yet, either, as the company has just released a 30-second commercial for television, announcing that new stories will appear in the series.

We can’t wait to see where the newly betrothed couple will take us to in the next instalment! To get up to date with the story of Cassis and Arles, you might want to take a look here to view some of the commercials that have aired in the past, or head on over to the Francois website for more details.

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