All About Japan

Sushi Kit Kats: Not Just an April Fools' Joke!

Sweets Tokyo Ginza

That’s right, we’re happy to report that Nestlé Japan will be opening its first stand-alone Kit Kat Chocolatory store in Tokyo’s Ginza district on February 2, 2017. And what’s more, they’ll be commemorating the event with gifts of special sushi Kit Kats!

Since the first Kit Kat Chocolatory opened in January of 2014 as a specialty store offering premium and exclusive Kit Kats, the franchise has expanded to eight stores across Japan. But so far they have all been in-store establishments located within major department stores. This ninth and newest addition in Tokyo’s Ginza neighborhood will be the Chocolatory’s first stand-alone store. And for the grand opening, they’ve created a unique set of three Kit Kats in the shape of sushi! It’s really quite ingenious how they combined Kit Kats and rice puffs coated with white couverture chocolate to achieve the sushi-like look.

The maguro (tuna) version is topped with a raspberry-flavored Kit Kat.

The uni (sea urchin) Kit Kat sushi is made with a Hokkaido melon with mascarpone cheese Kit Kat

And this is the tamago (egg) sushi Kit Kat, featuring a pumpkin pudding Kit Kat.

They’re easy to eat with your hands too!

The idea of a sushi Kit Kat was actually shared on social media by Nestlé Japan as an April Fool’s joke last year, and the response to it at the time was so huge that they decided to make it a reality. A total of 500 sets of the three sushi Kit Kats will be given away to customers making purchases of ¥3,000 (US$26.50) or more at the new Ginza store between February 2 and February 14, but if you want to get your hands on them, you’ll need to be there early, since only a limited number will be offered each day during the period on a first-come-first-served basis.

The company also plans to open a cafe on the second floor in the next several months where customers will be able to try unique items such as baked madeleines made with Kit Kats or even create their own Kit Kats using toppings of their choice.

You’ll of course also be able to buy various Kit Kat Chocoaltory items from the standard “Sublime” chocolates to gift sets that come in packaging exclusive to the Ginza store. The Kit Kat Chocolatory Ginza store is scheduled to open at 1:30 pm on February 2, so mark your calendar if you want to be there for the opening!

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