All About Japan

Shunkado: 130 Years of Sweets

Sweets PR Historical Shops Shoryudo Shizuoka

Now boasting 130 years of history, Shunkado began as a small, Japanese-style confectionery shop in 1887. Its flagship confection, the Unagipie Pastry, has been known for 55 years as the signature souvenir of Shizuoka Prefecture, the land of Mount Fuji.

The Unagipie Pastry was created by Koichi Yamazaki, the second president of Shunkado. Koichi found his inspiration while traveling, when conversation turned to the topic of his hometown in Hamamatsu City. He discovered that while nobody knew the name of Hamamatsu, Lake Hamana, located on the western edge of the city, was renowned for its delicious eels, or unagi in Japanese. Inspired, Koichi began to create sweets incorporating eel extract, and the result is the Unagipie Pastries that still stand as a beloved souvenir of Hamamatsu to this day.

Unagipie Artisans

Unagipie Artisans

The unique flavor of Unagipie Pastries is the direct result of the work of Unagipie Artisansーbecause every single Unagipie Pastry is made by hand. Unagipie Pastries have been made in the same way since their introduction in 1961, with the dedication of Unagipie Artisans maintaining their unfaltering quality throughout the years.

Drawing on their practiced skill and accumulated experience, Unagipie Artisans slightly adjust the ratio of their ingredients, change the pressure of the rolling pins and control the temperature of the oven based on fluctuations in the atmospheric temperature and humidity—or even based on the condition of each individual ingredient. While the procedure may seem simple, it takes over 10 years to be recognized as a professional Unagipie Artisan. It's their skill and dedication that have enabled Unagipie Pastries to become the souvenir of choice for so many people for so many years.

Unagipie Factory & nicoe

Unagipie Factory & nicoe

From its beginnings in 1887, Shunkado has carried on the traditions of Japanese wagashi sweets, using local ingredients while passing on its artisans' craft from one generation to the next. Even today, Shunkado continues to strive toward new innovations.

Following on the opening of the Unagipie Factory in 2005, Shunkado opened the nicoe facility in 2014, which provides opportunities for children to experience the importance of craftsmanship and hand-made artisans' techniques first-hand.

The nicoe facility aims to open the door to a new kind of sweets culture and new styles of sweets, all while supporting the development of Hamamatsu City as a whole—and of course, bringing smiles to people's faces at the same time!

nicoe focuses on dietary and vocational education, with regular confectionery demonstrations right before visitors' eyes. Be sure to keep an eye out for demonstrations of products from the company's two new brands, the traditional-style Gokokuya and doughy coneri pastries!

nicoe also offers an Italian buffet called The Courtyard Kitchen, as well as an indoor children's playground and nicoe garden, allowing visitors to relax and enjoy the atmosphere as they choose. And of course, Shunkado is right on-site as well!

Shunkado aims for Unagipie Pastries to be recognized not only as the definitive confections of Hamamatsu, but also as the representative confection of Japan as a whole.