It’s a common topic of conversation among visitors to Japan, especially when dining out: Would people eat [insert name of Japanese food] back home in [insert name of country]?

This informative video by JETRO (the Japan External Trade Organization) requires you to look past some painfully clunky narration and a muzak-inspired soundtrack, but features a fascinating variety of New York-based businesses—from small-scale entrepreneurs to multinational brand names—who are succeeding in introducing Japanese bento culture to the world.

We especially love the XL lunchboxes designed for the American appetite!