The Evolution of Convenience Store Bran
The products you see on convenience store shelves in Japan are actually not as static as you would think. For example, Lawson's in-house bran bread has gone through a number of iterations, starting with a first attempt that even the company admits tasted awful, and which has gradually evolved into the fluffy, low-sugar goodness you can buy today.
By Lawson Station
http://www.lawson.co.jp/recommend/original/detail/1263335_1996.html
Lawson bran bread is made using the husks of rice and wheat, and is deisigned for people concerned about watching their sugar intake. The two bran bread rolls above (¥125 with tax) have roughly 83 percent less sugar than regular bread rolls, and the current iteration of the product also offers 30 percent less salt than previous versions.
http://www.lawson.co.jp/recommend/original/detail/1263334_1996.html
Lawson's bran loaf (¥175 with tax) also now contains 30 percent less salt than previous versions. The loaf can easily be cut into slices, making it a great option for simple dishes and sandwiches.
https://www.youtube.com/watch?v=4YvbeBHxP6A
In fact, Lawson has actually prepared a number of simple but fun recipes using its bran bread, including toasted sandwiches, salad croutons and French toast (above). If you can't understand the Japanese, just skip ahead to the visual directions, as they're easy enough to follow. You can see the other recipes below!
Lawson seeks to realize its Corporate Philosophy of "Creating Happiness and Harmony in Our Communities" by operating neighborhood stores centered on its chainstore development and operation in Japan. Since opening its first store 40 years ago in June 1975, Lawson has evolved in response to changes in lifestyles and the social environment, resolving inconveniences that arise in its communities.
lawson.jp