All About Japan

See How Momotaro Jeans are Made

Handicrafts Video PR Fashion Okayama

With a storied past in the Japanese denim industry, the Kojima region of Okayama Prefecture is the natural home of Okayama Denim. The company has really made its presence felt on the global fashion stage, with its flagship Momotaro Jeans stitched by skilled Japanese craftspeople who have dedicated their lives to the task of making Selvidge denim.

This 24-minute film details each and every aspect of the production of Momotaro Jeans, from spinning the denim from Zimbabwe cotton to final stitching and finishing, touching on every step necessary to craft a pair of perfect pair of Japanese jeans.