All About Japan

This Popcorn Bag is Popping with Pikachu!

Sweets Pokémon

Japanese snack manufacturer Tohato will be introducing a new product this spring, with one of the anime world’s best-known characters bringing its star power into the mix. The “Popcorn and Pikachu Snack” mixes light and fluffy popcorn with crispy, puffed corn pieces, providing two different textures and flavors hopefully making for an exciting new snack experience. The best thing about these, though, is the fact that Pikachu appears in edible form!

You’ll soon be able to devour the Pokémon’s pointy-eared head as crispy pieces of caramel-flavored puffed corn. Joining him in each pack will be handfuls of butter- and soy-sauce-flavored popcorn to set off Pikachu’s sweetness with a hint of salty flavor. The theme extends to the exterior packaging, with five different images of Pikachu hiding out on the rear of each pack, all just waiting to be caught by consumers.

The popcorn snack featuring the electric rodent will be available from March 7, 2016 at stores around the country for ¥122 each (about US$1.08).

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