Getting Back to Nature in Kochi
Get away from tourist-filled Tokyo and Kyoto, and explore the nature, food and friendly villages of Kochi. Bring your sense of adventure!
The Prettiest Beach You've Never Heard Of
Hidden away in Kochi Prefecture is a truly unusual museum. The Sunabi Museum is a stretch of beach so beautiful that it is considered a natural art gallery by the locals!
Ikura, the Adorable Eco-Friendly Dog
An environmentally friendly dog has collected more than 3,000 plastic bottles during walks over five years!
Explore Shikoku on a Luxury Sightseeing Train
Japan's new luxury sightseeing train will show visitors a part of the country most never see—Shikoku!
Red Kochia Are Attracting Visitors to Kagawa
Head to this national park in Kagawa Prefecture to enjoy red Kochia plants.
The Association of the Most Beautiful Villages
The Association of the Most Beautiful Villages in Japan is a non-profit organization dedicated to promoting and preserving the most interesting and beautiful rural towns in Japan. There are truly some hidden gems on this list!
Mandarin Oranges Fetch Record High Price
Mandarin oranges in western Japan fetch a record high 100,000 yen apiece in the fruit’s first auction of the season.
Henro: A Mystical Pilgrimage Through Shikoku
Learn more about the Henro, a sacred pilgrimage that takes travelers deep into the heart of Japan's smallest island, Shikoku.
Kagawa's Stunning Slowpoke Manhole Covers
Each species of Pokémon has its own set of stats and parameters, but Slowpoke hasn’t usually scored particularly high in the respect department.
Pilgrimage Temples & Sake Brewers Join Forces
Buddhist temples that are part of the Shikoku Pilgrimage and local sake makers in southwestern Japan cooperate to overcome difficulties they face amid the coronavirus pandemic.
Japan Weather to Remain Unstable After Typhoon
Typhoon Haishen is moving away from Japan, but the weather is expected to remain unstable for a while.
Hotel Why Thinks Zero Waste Is Not a Question
Tokushima has a zero-waste policy, and Hotel Why is doing its part to be a call-to-action hotel. Why is it shaped like a question mark? Read on to find out.
Commemorating 20th Anniversary of Ehime Maru
Survivors and bereaved families of victims of the fatal collision between high school fishing training ship Ehime Maru and a U.S. submarine commemorate the 20th anniversary of the accident.
Unmanned Stations, Gorgeous Scenery
Unmanned stations on Japan's smaller train lines are becoming an increasingly popular tourist attraction, and one glimpse at the views some of them offer is all you'll need to understand why!
Flock to Shikoku to See the City of Scarecrows
Tourists are making their way to a dwindling community in Tokushima Prefecture, where the number of residents is greatly outnumbered by scarecrows.
Special Starbucks Mugs Showcase Local Artisans
Starbucks Japan has a series of tumblers and coffee mugs that highlight the splendor of local pottery, and our friends at Spoon & Tamago have compiled some of their favorites.
Ritsurin: Shikoku's Finest Daimyo Garden
Ritsurin is a 400-year-old daimyo garden in Kagawa Prefecture's capital city, Takamatsu. It is a stunning landscape of idyllic ponds, wooden bridges and expansive greenery.
10 Delicacies To Try in Shikoku
Delve into Shikoku's exquisite cuisine culture with these 10 carefully-selected delicacies from across the exotic island.
Unmasking a New Trend in Face Masks
People in Japan are starting to make masks using unconventional materials to deal with the shortage in the protective gear.
Visit Japan’s Least Populous Prefectures!
In a post-COVID-19 world, the concept of travel can still be quite daunting. But as things get back up and running in Japan, people may still want to avoid the crowds. If that's the case, why not try visiting one of Japan's least populous prefectures?