Why Water is a Big Deal in Japan
From tap water to hot spring water and water for sake, Japan takes its liquid resources pretty seriously. Find out why!
Are the Japanese Losing their Sense of Smell?
When we cover ourselves in scents, can we still appreciate the refined subtlety of Japanese cuisine?
Hang Glide with a View of Fuji
What could be more exciting than hang gliding? How about hang gliding with a view of Mount Fuji! The village of Oshino in Yamanashi Prefecture offers some incredible aerial views of Japan's favorite mountain. Why not try a beginners' course!
4 Ways to Japanify Your Kids' Lives
It's never too early to get your kids excited about Japan! Toys, pillows, classic Japanese elementary school backpacks—and how about a rush nap mat that's nice and cool in the summer!
17 (Non-Otaku) Presents to Buy a Japan Fan
Looking for something for that Japan fan who's already got it all? We've got 17 suggestions!
10 Hot Japanese Makeup Tips
If you're looking to explore Japan's bevy of beauty and makeup products, but are unsure of how to start channeling your favorite idol or model, look no further!
How to Get a Quality Kimono Online
Tracing its history as a wholesaler all the way back to 1783, Osaka's Matsukawaya has been offering affordable, quality kimono online since 2002.
6 Cool Presents for Tech & Gearheads
Get your hands on a waterproof camera for underwater adventures—or an eco-friendly gadget that can improve your car's engine performance!
4 Stylish, Eco-Friendly Accessories from Japan
Recycled jewelry might not sound luxurious, but you can dress up your wardrobe and do your part to conserve valuable natural resources with these fabulous accessories from Japan!
Glean the Secrets of Japanese Interior Design
Create harmony at home with these key Japanese interior design elements.
Get Active & Get on the (Japanese) Beach!
In addition to Japanese cuisine culture, the nation's active lifestyle is credited with contributing to its famed longevity. So how do Japanese people stay active?
Discover the Beauty of Tohoku
Japan's northeastern Tohoku region offers the comforts of refreshing nature, beautiful scenery and time-tested traditions—concentrating the best of Japan into a single incredible area!
What Is 100 Japan?
Add a touch of Japan to your day-to-day life! 100 Japan is a collection of representative Japanese workmanship, from beauty and fashion to kitchen goods and home decor. Find out how you can order straight from our shores!
10 Japanese Beauty Brands You Should Know
Japanese people are renowned for their apparently ageless beauty. While you may know a number of big-name brands in Japan, you might want to take a closer look at a number of options making use of exciting natural ingredients!
A Japanese Home is a (Small) Sanctuary
A home in Japan is a comfortable place that will likely only be seen by a small, select group of people—and probably too cramped to host more than a handful of guests at a time! But this lies at the heart of the 'uchi' vs. 'soto' concept in Japan.
The Ever-Evolving World of Fashion in Japan
Fashion, like many other aspects of Japan, is constantly changing and reinventing itself. We'll take a look at the road from kimono to ballgowns as well as what trends are popping up around Tokyo.
Supplements from Japan to Support Healthy Life
These eight supplements from Japan aim to help maintain health and nutritional balance. Find the one that's right for you!
Matcha or Sencha? A Green Tea Primer
Explore the different kinds of green tea in Japan. Discover the differences between sencha, matcha, hojicha and more!
5 Innovative Food Prep & Storage Solutions
Everyone wants to save time in the kitchen and spend more time with family and friends. These five gadgets will allow you to organize your kitchen and prepare your dishes with convenience and ease.
Get Pottery 1,300 Years in the Making
Mino ware, or Mino 'yaki,' flourished in central Japan hand-in-hand with the rise of ikebana and tea ceremony. You can still get it today—and in fact, it now makes up half of all the pottery made in Japan!