AAJ Editorial Team
All About Mount Fuji: A Comprehensive Guide
From viewing the mighty mountain in traditional artwork to witnessing an incredible sunset at the mountaintop, there's so much to love about Mount Fuji!
Discover Fresh Greenery in the North of Japan
Snow still stands majestically on the mountains of northern Japan even as new leaves bud on the trees in the valleys. If you want to truly feel spring as it comes to Japan, you want to visit Tohoku.
Saiki Spring Festival Lights up the Night
20,000 bamboo lanterns brighten the night in this sleepy seaside town.
21 Top Spots Outside Japan's 'Golden Route'
Many tourists concentrate on the so-called 'Golden Route' connecting Tokyo to Kyoto and Osaka. But what do you do if you want to get off the principal tourist highway and see the best of the rest? Here are Japan's 21 best off-the-Golden-Route spots!
Soccer vs. Samurai
What happens when you put a freestyle soccer champion in samurai armor and send him around the streets of Brazil? This—this is what happens.
6 Hot New 'Yakiniku' Restaurants in Tokyo
Restaurants Beyond Sushi: Best Eats & Treats in Japan
A selection of six new Tokyo 'yakiniku' restaurants that are the talk of the town.
Wonders of Japan: The Coastline
Enjoy the breathtaking coastal landscapes unique to this island nation.
Discover Cherry Blossoms with Snow in Tohoku!
Spring in Tohoku Cherry Blossoms
While Japan may be known for its springtime cherry blossoms, the Tohoku region offers something even more unique: cherry blossoms with snow!
The Spectacular Story Behind Keiko's Kimono
Emmy Award-winning filmmaker Taylor Hawkins is back with another poignant look at the world of Japanese craftsmanship, but this time focusing on one remarkable artisan in particular: Keiko Tanabe, a master of the 'yuzen' kimono dyeing process.
Fun for the Whole Family at Rusutsu Resort
Pack your bags and get the kids ready for an exciting trip to Hokkaido for fun in the sun, in the snow or on the slides.
EMA: Leading the Fight for Marriage Equality
Founded in 2014, EMA Japan has been one of the driving forces striving to bring about equal rights to same-sex couples. Learn all about this intrepid group and how they are working to ensure marriage equality for all members of the LGBT+ community.
The 11 Best Things to See in Golden Week
Golden Week is the biggest holiday of the year in Japan, and these 11 spots and events each offer something unique that can only be experienced at this time of year. You don't want to miss them!
The Samurai Spirit of Aizu Lacquerware
This reflective video from Emmy Award-winning filmmaker Taylor Hawkins introduces us to three artisans in the former samurai town of Aizu-Wakamatsu, who continue to work together to bring a beautiful, heartfelt tradition to life.
Neko Box Delivering Spring to Your Doorstep
Neko Box is a subscription service that makes sure you get quality goods from Japan each month. Let's see what waiting for us this time in the Hanami Box!
East Japan Shines in 5 Videos of Wintry Wonder
If you can't make your way out to Fukushima, Tochigi or Ibaraki Prefectures, Diamond Route Japan is bringing their majesty to your screen in five breathtaking videos that will have you packing your bags immediately!
How to Keep Track of Japan's Cherry Blossoms
Since cherry blossoms only last about two weeks in any given area, the progressing 'cherry blossom front' is carefully tracked on the morning TV weather reports. If you want to follow along online, look no further than the JNTO!
All About Japanese Longevity
Healthy Japanese Food Life in Japan
What's the secret to longevity in Japan? We take a look at some statistics to get to the bottom of this mystery.
360-Degree 'Gachapon' Adventure in Akihabara
Have you ever seen 'gachapon' machines stacked four high? Take a 360-degree tour of the Akihabara Gachapon Kaikan!
Tokyo Restaurant Serves Real School Lunches
Wonder what a Japanese school lunch tastes like, but don't teach in a Japanese school? Try this Tokyo restaurant, where you can get both the flavor and atmosphere of an elementary school classroom!
Manholers Unite!
There's plenty to see when taking in the sights of Japan—just be sure to look down, or you might miss the intricate art of Japanese manhole covers right at your feet!
