All About Japan

Rebranding the Historic Izumo Taisha Shrine

| Shrines , Design

Izumo Taisha is one of the oldest and most important shrines in Japan. There’s no clear record of when it was first established but the main shrine in Shimane Prefecture was built in 1744. Its Saitama branch was built in 1985 and for its 35-year anniversary, the shrine decided to not only give their structure a facelift but also their palette of graphics and crests. Creative director Yu Yamada and art director Kishino Shogo worked together with the shrine to refresh their crests and symbols, not just for the sake of modernization but for timelessness and integrity. Take a look at even more designs over at Spoon & Tamago below.