All About Japan

Lawson's Products Got a Brand New Bag

Design Convenience Stores Lawson

If you’ve paid a visit to Lawson lately you may have noticed something different along the aisles of tightly packed milk, bread, juice, toothbrushes, toilet paper and anything else you may or may not have stopped by to pick up. Japan’s third-largest convenience store chain recently hired design firm Nendo to re-brand the packaging on over 700 private label products. The packaging design is unified across all categories with foods in beige and household goods in gray. Silhouette illustrations indicate the contents, reinforced with product names in four languages: Japanese, English, Chinese, and Korean. No more mistaking human treats for doggy treats!

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