allabout japan
allabout japan

A Special Hidden Message about Staying Home

By Spoon & Tamago

http://www.spoon-tamago.com/2020/05/06/gifu-shimbun-secret-social-distancing-message/

On May 6, Gifu City in central Japan recorded its fourth consecutive day of no newly reported cases of coronavirus. On that same day, local newspaper Gifu Shimbun ran a full-page editorial encouraging their readers to stay home. Artfully executed, the graphic ad is only legible from a distance. Utilizing a form of bubbly negative space to render the text, the newspaper spelled out a message in Japanese to its readers about social distancing. The magic is you have to maintain an appropriate social distance to read the letters. Can you make out what it says? Head over to Spoon & Tamago below for the answer!

- www.spoon-tamago.com

Spoon & Tamago

Drawing from an extensive multicultural database and resources, Spoon & Tamago attempts to comprehensively cover all aspects of Japanese design, from fine art and architecture to product and graphic design.

www.spoon-tamago.com