All About Japan

BCBGMAXAZRIA Ginza Flagship Opening Reception

Luxury Fashion Tokyo Ginza

BCBGMAXAZRIA, the famously chic Los Angeles-based, high-end fashion brand, opened its largest Japanese flagship store in Ginza on March 6, 2016.

To celebrate the momentous event, BCBGMAXAZRIA set up an opening reception on March 23, with Chief Creative Officer Lubov Azria (pictured above right) coming to Tokyo to attend.

A number of celebrities and top models attended the party, including Emi Renata, Mika Ahn, Kelly Misawa and Hiroko Mima.

It was a night of hot people, wonderful food, and most importantly, chic fashion.

The new Ginza flagship store features three floors: the first floor is the showcase of the new season; the second floor is daily wear; and the third floor is the dress and runway collection. With BCBGMAXAZRIA being one of the most popular fashion brands in Japan, you can find almost every product in the American flagships available in the Ginza store.

So, what’s with the long name? The company was founded by Max Azria in 1989, with BCBG standing for "bon chic, bon genre," Parisian slang for “good style, good attitude.” And you can certainly find both at the BCBGMAXAZRIA Ginza flagship store!

Address: Ginza 2-5-19, Chuo-ku, Tokyo

- (Japanese)