Japanese Sake Designed for Overseas Audiences
![](https://imgcp.aacdn.jp/img-a/600/auto/global-aaj-front/article/2016/02/56bd509425ad1_56bd4dc45a478_1393339271.jpg)
http://www.spoon-tamago.com/2015/10/19/soto-japanese-sake-redesigned-for-an-overseas-audience/
Faced with flatlining domestic demand for their sake, Japanese breweries have been increasingly looking for opportunities overseas to grow as their own population shrinks. Several breweries are experimenting with a more minimal look: one, they believe, will be more attractive to overseas customers.
Will design allow the world to rediscover Japanese sake? Click below to find out more!
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