All About Japan

Some Berry Tasty Pocky!


Popular Japanese snack Pocky has had a makeover, and is now available heart-shaped and in “lucky” blue for a limited time!

A new, limited edition Pocky that Glico—the makers behind Pocky—called the “Blue Berry Pocky of Happiness” (Shiawase no Aoi Berry Pocky) has been released, and they’ve gone all out to give the product a cute and lucky feel. They’ve made the pretzel portion of the Pocky heart-shaped and pink, and covered it with blue-colored chocolate!

According to Glico’s product description, they used a blue chocolate containing blueberry cream for the coating to represent the color of the legendary “blue bird of happiness,” a creature considered to be a harbinger of happiness in various cultures around the world, including Japan (where the symbolism became widely known through the play The Blue Bird by Maurice Maeterlinck). As you can see in the image above, they’ve even included a small illustration of the blue bird on the front of the package, and they’re promoting the Pocky as a colorful and lucky snack that you’re bound to want to share with your family and friends.

They’ve also done something playful with the packaging inside as well. If you’re lucky, your Pocky might come in a special “happiness bag” with a blue bird illustration, instead of a plain plastic bag! The “Blue Berry Pocky of Happiness” is available exclusively at convenience stores until February. May the blue sweet snack bring you plenty of happiness this winter!

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