All About Japan

Get Energized Before Cherry Blossom Season

Food & Drink Cherry Blossoms

If you ever wanted a pick-me-up to get you through the hanami (cherry blossom viewing) party season, Red Bull’s got you covered this year with an appropriately themed beverage. Simply called “The Spring Edition,” the sakura-flavored energy drink comes in a pink-and-silver can and will be available all over Japan in limited numbers from February 16, 2016.

Retailing for ¥190 (about US$1.60), the eye-catching product will be released just ahead of the cherry blossom season, which generally runs from mid-March through early April on the mainland.

For those who want a taste of energizing pink blossoms before the scheduled release date, a selection of convenience stores around the country will be carrying the product from February 9, where it will be packaged together in a two-piece set with Red Bull’s grape-flavored "Blue Edition," which was released in October of 2015.

The pink and blue cans will appear in a “Valentine’s Assortment” set. So if your special someone needs a pick-me-up this Valentine's Day, instead of giving chocolates, why not give them the "Blue" or "Spring Edition" can from Red Bull?

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